By having clear, open and transparent customer communications,
especially with billing, wireless carriers will see an increase in
satisfaction, according to the J.D. Power 2019 Canada Wireless Customer
Care StudySM, released today. The study finds that 39% of
wireless customers were calling customer service to solve a problem and
half of those contacts were billing-related, usually an incorrect bill
amount or high bill complaint. Wireless carriers can benefit from
reducing these calls by increasing open communication.
“Customers experiencing billing issues are less satisfied, and that
translates into a lack of trust,” said Adrian Chung, Director at J.D.
Power. “If wireless carriers can offer increased clarity around
billing expectations, proactive usage alerts and easy access to
information, they will see a boost in satisfaction and more positive
impressions of trust and value.”
Virgin Mobile ranks highest with a score of 811. Videotron
(804) ranks second and Koodo Mobile (799) and SaskTel (799) rank
third in a tie. The industry average is 761.
The 2019 Canada Wireless Customer Care Full-Service Study is based on
responses from 4,818 customers who contacted their carrier’s customer
care department within the past six months. The studies evaluate
customer care experiences across 12 different customer care channels:
phone customer service reps; in-store contact; online chat; email;
social media post; carrier app question post; automated telephone
systems; website search; social media search; user forum; video from
carrier; and carrier app search. The study was fielded from February
through March 2019.
For more information about the Canada Wireless Customer Care Study visit https://canada.jdpower.com/business/resource/canadian-wireless-customer-care-performance-study.
See the online press release at http://www.jdpower.com/pr-id/2019059.
J.D. Power is a global leader in consumer insights, advisory
services and data and analytics. These capabilities enable J.D. Power to
help its clients drive customer satisfaction, growth and profitability.
Established in 1968, J.D. Power has offices serving North America, South
America, Asia Pacific and Europe.
About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press-release-info
NOTE: One chart follows.
Canada Wireless Customer Care StudySM
Overall Customer Satisfaction Index Ranking
(Based on a
|Ranking||Wireless Carrier||Index Score|
Source: J.D. Power 2019 Canada Wireless Customer
Charts and graphs extracted from this press release for use by
the media must be accompanied by a statement identifying J.D. Power as
the publisher and the study from which it originated as the source.
Rankings are based on numerical scores, and not necessarily on
statistical significance. No Advertising or other promotional use can be
made of the information in this release or J.D. Power survey results
without the express prior written consent of J.D. Power.