Press release

Winning by Design Acquires Digby SF, Adding Account Based Expertise to Their Offerings

Sponsored by Businesswire

Winning by Design, the premier Software as a Service (SaaS) sales
strategy consulting and coaching firm, today announced that it has
agreed to acquire Digby SF, a San Francisco-based company that
specializes in Account-Based strategy and design. The acquisition
follows the
acquisition of Customer Growth Advisors
on March 27, 2019 and
signals the need for holistic go-to-market alignment across all revenue
focused functions.

Shari Johnston, Founder of Digby SF and now Partner of Winning by Design
says: “Account-Based strategies deliver substantially higher ROI
than other go to market investments with double the conversion rate of
MQL to Deal, greater average customer lifetime value, and more marketing
and sales alignment. By partnering with Winning by Design’s already
proven SaaS sales methodology, I can offer more holistic go-to-market
Shari has a background in SaaS and
Account based strategy as a marketing leader at several B2B SaaS
startups including Demandbase, OpenDNS, Radius, and Casetext.

“At Allocadia, we have partnered with Winning by Design to align
our sales and marketing teams around an account-based strategy. We see
so much potential to accelerate growth by focusing our resources and
efforts around our next best customer. Winning by Design’s deep
experience in scaling SaaS business and providing coaching uniquely sets
us up for success,”
states customer Sam Melnick, VP Marketing of
Allocadia. “Having a partner who not only works with similar
companies, but who has actually implemented these strategies as a
practitioner, is invaluable.”

Winning by Design will now offer account-based strategy assessments,
playbooks, blueprints and workshops, tightly aligned with its existing
sales and customer success methodologies, offering clients an integrated
go-to-market strategy.

Winning by Design

Winning by Design is a premier strategy consulting and coaching provider
for SaaS sales, customer success and other B2B sales organizations. The
company was recently named by G2Crowd
as a leading sales coaching company.
Winning by Design is trusted by
more than 300 global organizations, including Adobe, AdRoll, CultureAmp
(Australia), FreshDesk (India), Bynder (Netherlands), LiftOff (#6
Deloitte Fast 500), NearPOD, Resultados Digitais (Brazil), SalesLoft (#7
Deloitte Fast 500), SendGrid, Omaze, Outreach, TeamLeader (Belgium),
Tradeshift (Denmark), xPenditure (Belgium), Gainsight (#15 Deloitte Fast
500) and Zenefits. Visit,
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