Wiivv,
the technology company on a mission to bring digitally customized
footwear to the masses from a smartphone, announced today an integration
with Volumental,
the technology company helping millions of people worldwide find perfect
fitting footwear through AI-driven recommendations in retail and
e-commerce.
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By integrating with Volumental’s footwear recommendation algorithms and
retail 3D scanning experience, Wiivv now makes its custom-fit,
3D-printed footwear equally accessible in both retail and mobile app
stores.
For Volumental, adding the elegant customization experience from
mobile-first Wiivv as an option to its growing set of footwear
customization technology partners gives its customers greater choice in
selecting the appropriate custom footwear to add onto Volumental’s
omnichannel recommendation platform.
“Until today, brands seeking custom fit technology had to choose whether
to invest in retail or mobile, and consumers had to navigate two
separate worlds,” said Wiivv co-founder and CEO Shamil Hargovan. “We
believe the future of consumer retail is channel agnostic. With our
world-class partner, Volumental, it is now possible to bring the digital
science of comfort and customization anywhere, giving consumers flexible
yet consistent on-ramps to custom products made using Wiivv Fit
Technology.”
“Customers have been telling us they want the freedom to recommend both
off-the-shelf and custom footwear, in retail and online,” said Moritz
Schiebold, Volumental CEO. “We’ve worked hard to deliver that over the
past year by expanding our omnichannel offerings and teaming up with
best-in-class customization partners like Wiivv.”
The two companies showed
off their technologies at the Boston Marathon Expo
this past weekend, where more than 100,000 runners, supporters and race
fans had the opportunity to get their feet scanned in less than five
seconds and create made-to-order
insoles or sandals. It’s a powerful illustration of digital
customization and 3D printing reinventing consumer relationships in
footwear.
Last year, a
Wiivv employee broke a record completing the Boston Marathon within
2:59:36 in the Wiivv Sandals.
About Wiivv
Wiivv (pronounced weave) is a technology company transforming footwear
and apparel for every human body. Wiivv Insoles and Sandals are created
uniquely for you, based on measurements taken from the award-winning
Wiivv app. All Wiivv products are designed to enhance and support your
unique body so that you can move and live your best. Wiivv also partners
with brands and creators to spread custom fit comfort using Wiivv Fit
Technology. Wiivv is headquartered in Vancouver, British Columbia, and
3D prints and assembles its insoles and sandals in San Diego, California.
About Volumental:
Based in Sweden, Volumental helps global footwear brands and retailers
lead shoppers to their perfect fit. In one click and five seconds, our
3D scanner gathers ten different foot measurements and all the data
needed for our AI-powered Fit Engine to offer personalized footwear
recommendations. The solution empowers retailers and brands to build a
new, omnichannel customer journey, reconsider the limits of current
sizing systems, and unlock their unique value across channels – both
in-store and online.
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