Press release

Wibbitz Expands its Product Line to Include Fully Customizable Video Creation Interface for Web Products and Mobile Applications

Sponsored by Businesswire

the leading automated video creation company, today announced the launch
of Lightbox, an API product that brings video creation capabilities to
any website or application. Enterprises are able to build a fully
customized interface that fits natively into the environment of their
choice, offering their users a seamless video production experience with
professional templates and easy editing tools. Lightbox expands the
Wibbitz product line, joining its online video creation platform, and
furthering the company’s mission to make professional video creation
quick and accessible for all.

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Wibbitz launches Lightbox to bring its video production technology to any website or application. (P ...

Wibbitz launches Lightbox to bring its video production technology to any website or application. (Photo: Business Wire)

By 2020, online video is expected to make up more than 80% of all
consumer internet traffic. Video’s immense growth stems from its ability
to increase engagement, retention, and revenue. Including a video can
increase web page conversion rate by 80%, and users spend 3X the amount
of time on pages with video. The impact on sales is tremendous, 64% of
consumers will make a purchase after watching a branded video.

Video is industry-agnostic today, and any business interaction with
consumers can be improved with video. Lightbox can be implemented within
environments including:

  • Product Pages: Ecommerce, Consumer Marketplace, Auto
  • Profile Pages: Dating Websites and Apps, Service and Freelance
  • Listing & Directory: Food & Hospitality, Travel, Real Estate
  • Social Media Platforms
  • Content Management Systems (CMS)
  • Video Advertising Platforms

The TF1 Group currently operates Lightbox via its media buying platform
La Box Enterprises, offering advertisers who do not use a media agency
the opportunity to quickly and easily produce video ads. This provides
small and medium-sized businesses the ability to run advertising on the
TF1 group’s media while benefiting from video ad creation without ever
leaving the platform.

“With La Box Enterprises, we offer small and medium-sized advertisers an
efficient and turnkey solution,” said Julien Boyreau, AdTech Director at
Le Groupe TF1. “In order to simplify the process and guarantee them all
the necessary tools to quickly create their first video campaign, we
needed a very complete platform. By allowing these new advertisers to
produce their own video ad spots directly within our platform, we offer
them a complete and unique experience that meets their needs in terms of
support and performance.”

Wibbitz gives enterprises everything they need to support quick and
professional quality video production, entirely within their existing
web product or mobile application. Developer teams can easily integrate
the Lightbox API, allowing them to upgrade products without investing
significant time and resources.

“The preference for visual content is growing, and we’ve seen a steady
diversification in both where video exists and how it’s being consumed
today. This trend, in combination with platforms like ours, has allowed
for a democratization of video creation,” said Zohar Dayan, CEO &
Co-founder at Wibbitz. “Lightbox is a progression of this movement, and
will make video an even larger part of our everyday experience by giving
people the ability to create professional-looking video in their
favorite apps. We see video as being an integral part of daily life, so
allowing businesses to tap into our video production technology is a
natural next step for us as a company.”

You can find more information about Lightbox here.

About Wibbitz

Wibbitz is an automated video creation company that empowers any team to
produce professional short form video. Its online platform makes it
quick and easy to create video for social media, news & entertainment
coverage, marketing, communications, recruitment, events and more.
Creators have access to customizable video templates, drag-and-drop
editing tools, a team of in-house experts, and millions of licensed
photos, videos, and soundtracks. The Wibbitz Lightbox API solution
enables video creation capabilities within any website or application to
engage and retain users with video. Wibbitz powers video for leading
brands including Bloomberg, Reuters, Bertelsmann, FleishmanHillard,
TripAdvisor, and Birchbox. Wibbitz was founded in 2011 and has offices
in New York City, Tel Aviv, Paris, and London.