Press release

Way Day is Here! Wayfair Kicks Off its Retail Holiday for Home Today with Lowest Prices of the Year and Free Shipping for a Full 36 Hours

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Sponsored by Businesswire

Wayfair
Inc. (NYSE:W), one of the world’s largest online destinations for the
home, announced that Way Day officially kicks off today at 12 p.m. ET/9
a.m. PT. For a full 36 hours, shoppers can take advantage of Black
Friday-low prices on thousands of popular home furnishings, décor,
housewares and home improvement products as well as free shipping.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190410005456/en/

Way Day is Here! Wayfair Kicks Off its Retail Holiday for Home Today with Lowest Prices of the Year  ...

Way Day is Here! Wayfair Kicks Off its Retail Holiday for Home Today with Lowest Prices of the Year and Free Shipping for a Full 36 Hours (Photo: Business Wire)

“At Wayfair, we believe that shopping for home should be easy and fun,
which is why we have always been committed to offering our customers
great value across our vast selection and exceptional service at every
step. On Way Day, we’re bringing this unrivaled experience to a new
level, offering the steepest discounts possible on the products our
customers love at a time of year when home is top of mind,” noted Steve
Oblak, chief merchandising officer, Wayfair. “We are thrilled to kick
off our second-annual Way Day and extend the savings with thousands of
Flash Deals across more than 100,000 popular products for the entire
36-hour event.”

For the first time this Way Day, U.S. customers will be able to watch Wayfair
On Air
, a livestream of video product reviews on-site showcasing
dozens of popular products spanning outdoor furniture, bedroom, living
room, small electrics and more. Wayfair On Air will feature 12 episodes
throughout the 36-hour sales event with hosts showcasing everything from
the size and functionality of products to real customer reviews. Wayfair
will also debut its new Share & Save feature offering shoppers the
opportunity to unlock an additional 40 percent off at check-out on
select products by sharing deals on Twitter, Facebook and Pinterest.

In addition to the online festivities, Wayfair is taking the Way Day
celebration on the road this year with visits to Nashville, Tennessee;
Jacksonville, Florida; and Dallas-Fort Worth, Texas as part of the
official #WayDayTour. Traveling in a purple stretch Way Day limo, the
Wayfair team will stop at community events in each market and visit
neighborhoods to surprise and delight customers with spring porch
makeovers. Residents of the greater Nashville, Jacksonville and
Dallas-Fort Worth areas can enter to win a $2,500 Wayfair gift card by
spotting the Way Day limo, snapping a photo and uploading it to social
channels using #WayDayTour.

Wayfair credit card1
members who shop Way Day deals will earn triple rewards
on all purchases made with their card. Rewards can be redeemed on future
orders on Wayfair retail sites. To learn more and apply for a Wayfair
Card, go to: www.wayfair.com/wayfaircard.
Customers who sign up for Wayfair’s loyalty program, MyWay, will have
access to discounted in-home services. To learn more and sign up for
MyWay, go to: https://www.wayfair.com/myway

To shop Way Day deals and discover millions of products across home
furnishings, décor, home improvement, bedding and mattresses, housewares
and more, visit www.wayfair.com/wayday
and download the Wayfair
app
.

About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 14 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes – from
product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair – Everything home for every budget.
  • Joss & Main – Stylish designs to discover daily.
  • AllModern – The best of modern, priced for real life.
  • Birch Lane – Classic home. Comfortable cost.
  • Perigold – The widest-ever selection of luxury home furnishings.

Wayfair generated $6.8 billion in net revenue for full year 2018.
Headquartered in Boston, Massachusetts with operations throughout North
America and Europe, the company employs more than 12,100 people.