Press release

Version 2.0 Adds SpotOn Virtual Smart Fence to Client Roster

Sponsored by Businesswire

2.0 Communications
, a public relations and digital communications
agency for disruptive brands, has added SpotOn
Virtual Smart Fence
, the inaugural product from New Hampshire-based
OnPoint Systems, to its client roster. The SpotOn system is the first
and only all-in-one dog containment and tracking system that lets users
take their dog and virtual fence wherever they go. As SpotOn’s agency of
record, Version 2.0 is working with its team on brand positioning,
messaging and a national and regional launch strategy.

Since the start of its engagement with this innovative product and
company, Version 2.0 has built brand awareness and created buzz with
local, regional and national consumer tech, lifestyle and business media
and influencers reaching SpotOn’s target consumers – dog owners.
Additionally, the makers of SpotOn have a unique and interesting story
to share. It’s a team with extensive military and defense experience and
a legacy of creating technologically-advanced products for the U.S.
Department of Defense, now applying these technologies to the consumer
marketplace to deliver a highly advanced pet wearable product to the

“The SpotOn Virtual Smart Fence is a first-of-its-kind product and we
knew Version 2.0 was the best agency for us due to their stellar track
record of working with and delivering results for innovative and
disruptive brands,” said Scott Sterling, president of OnPoint Systems.
“We’re looking forward to the continued success of our partnership.”

According to Maura FitzGerald, founder and partner of Version 2.0
Communications, “SpotOn Virtual Smart Fence is an exciting client for us
as we expand into the consumer technology sector. Besides, we’re a team
full of dog lovers, so it’s fun to bring our personal passions into our

About Version 2.0 Communications

Version 2.0 Communications is a public relations and digital
communications agency recognized as the smart choice for disruptors
worldwide that must navigate a new era of communications to create or
lead markets. Our skilled professionals leverage their years of
experience, influencer relationships and innovative, creative and
effective communications programs to achieve results that dominate in
their markets. Version 2.0 works with a broad spectrum of clients from
large consumer brands to professional services organizations and
technology innovators. Our global reach allows us to design, manage and
implement coordinated communications programs that are designed to
deliver the greatest impact. For more information, visit
and follow the company on Twitter @v2comms.

About SpotOn Virtual Smart Fence

SpotOn Virtual Smart Fence is the first and only dog containment and
tracking system that lets users take their dog and fence wherever they
go. Unlike traditional electric fences, SpotOn’s patented GPS-based
technology lets users program containment areas simply by walking a
perimeter—at home, at the beach, camping or anywhere in between. The
entire system is a collar and a phone app that connects to three global
navigation satellite services and multiple cellular networks. To learn
more about the SpotOn technology and product, visit:,
our blog,
and YouTube.