Press release

Validity to Acquire Return Path to Offer the Industry’s Most Comprehensive Platform for Sales and Digital Marketing Professionals

Sponsored by Businesswire

the most trusted name in customer data quality, today announced it has
entered into a definitive agreement to acquire Return
, the market leader in email deliverability. Terms of the
transaction were not disclosed, and the acquisition is expected to close
in the coming weeks. Tens of thousands of organizations in over 150
countries across the world rely on Validity’s current solutions –
including DemandTools, BriteVerify and Trust Assessments – to manage
their customer data. With the addition of Return Path, all of the
members of the Validity community will now enjoy the industry’s most
comprehensive technology solutions that sales and digital marketing
professionals can use to target, contact, connect with and engage with
customers at scale.

Trusted by the leading email service providers and thousands of
customers worldwide, Return Path offers a suite of cloud-based products
to ensure email campaign optimization and message deliverability. The
Return Path platform brings together the world’s most comprehensive
sources of data from the email ecosystem, covering 3.5 billion
inboxes—approximately 70 percent of the world’s inboxes. Today, 7 of the
top 10 retailers by sales are Return Path customers and 165 of the top
email service providers and agencies are Return Path channel partners or

“Validity continues to welcome great leading global brands, such as
Return Path, to the Validity family. For over 20 years, the incredible
team at Return Path has pioneered innovative ways to solve key issues
related to data quality and created the industry’s dominant email
deliverability platform. We’re thrilled to welcome the Return Path team,
customers and solutions into the Validity family,” said Mark Briggs, CEO
of Validity. “There is a critical need in the market for higher fidelity
interaction with customers, particularly via digital marketing
campaigns. The Validity platform, anchored with our Trust Assessments
and now powered by our BriteVerify technology, Return Path
deliverability, and global leading CRM data solutions, is exceptionally
well positioned to help digital marketers achieve email excellence and
help all businesses grow faster by trusting their data.”

“At Return Path, we’ve prided ourselves on being the trusted
independent, third party that helps digital marketers across the globe
ensure that their email and digital marketing campaigns perform at
optimal levels,” said Matt Blumberg, CEO of Return Path. “It was so
refreshing to find such a similar vision within the Validity family and
I’m just so happy to be able to bring the Return Path offering into this
much broader suite of products so that all of our joint customers can
benefit from these expanded services.”

Email remains as one of the most important and critical channels for
businesses with nearly two-thirds of marketers stating that email is one
of the most important channels, or the most important channel, in use
today. However, marketers continue to leave substantial revenue on the
table since nearly one in five emails are never delivered to the
intended recipient. Return Path solutions help marketers get more email
delivered, reach their subscribers and earn more revenue.

Validity was formed in early 2018 through a partnership with Silversmith
Capital Partners, a Boston-based growth equity firm. The company
established headquarters in Boston’s Back Bay with commercial locations
in Tampa and London and made two significant acquisitions – CRMfusion,
the leading provider of CRM data quality tools, and BriteVerify,
the leading email verification service. Today, tens of thousands of
businesses run better and grow faster with trustworthy data with

About Validity

Businesses run better and grow faster with trustworthy data. Backed by
Silversmith Capital Partners, Validity is the most trusted name in
customer data quality. Tens of thousands of organizations rely on
Validity solutions – including DemandTools, BriteVerify and Trust
Assessments – to manage their customer data. With Validity, these
organizations make better decisions that drive more leads, close more
deals and confidently plan for continued growth. For more information
and connect with us on LinkedIn
and @TrustValidity.

About Return Path

Return Path analyzes the world’s largest collection of email data to
show businesses how to stay connected to their audiences and strengthen
their customer engagement. We help mailbox providers around the world
deliver great user experiences and build trust in email by ensuring that
wanted messages reach the inbox while spam doesn’t. To find out more
about Return Path solutions, visit us at
or request
a demo