Press release

USA Softball and Blast Motion Partner to Make Advanced Tech Available to National Team Athletes & Millions of Youth Players

Sponsored by Businesswire

Today, Blast Motion, the leader in hitting assessment and improvement,
announced a partnership with USA Softball to make swing analysis and
improvement technology available to members of the USA Softball Women’s
National Team (WNT) and millions of aspiring USA Softball players
nationwide. With preparations continuing for softball’s return to the
Tokyo 2020 Olympic Games, members of the WNT now have the opportunity to
train with Blast technology. With the addition of USA Softball, Blast
Motion adds the best softball players in the country to an already
impressive roster including 65% of the Power 5 College Programs,
hundreds of collegiate teams, and travel teams nationwide.

This press release features multimedia. View the full release here:

USA Softball & Blast Motion Announce Partnership (Graphic: Business Wire)

USA Softball & Blast Motion Announce Partnership (Graphic: Business Wire)

“As our program begins to find ways to measure athletes’ levels of
success and athleticism, it’s important for us to have benchmarks that
young softball players can aspire to reach,” said USA Softball Women’s
National Team (WNT) Head Coach, Ken Eriksen. “The best players in the
world can do things no others can. This technology can help make some of
those intangibles more distinguishable.”

Blast Motion and USA Softball have also collaborated to bring approved
in-game sensor use to over 120,000 teams at USA Softball-sanctioned
events. By utilizing the Blast Softball solution, registered USA
Softball coaches and players can establish advanced player performance
baselines, collect in-game data for post-game analysis, compare hitting
trends over time, and conduct training sessions with real-time feedback,
providing coaches with the information they need to help their players

“As the game of softball continues to evolve, more and more athletes and
coaches are looking for tools to help them further develop their
skills,” said USA Softball Chief Executive Officer, Craig Cress. “As the
National Governing Body of Softball, USA Softball is always looking for
ways to help grow the game at the grassroots level, which in turn
develops those athletes who are in the pipeline for the National Team
Program. By partnering with Blast Motion, USA Softball is able to
fulfill that mission by providing our members with a professional-grade
swing-analysis tool that will greatly benefit player-development.”

Now, youth players can start leveraging Blast technology at an early age
to better develop their hitting skills and performance in-game. The
longer a player trains with Blast, the richer their personal story of
proven performance becomes, allowing players to advance their high
school and collegiate careers.

“We are thrilled to partner alongside USA Softball and the US Women’s
National Team,” said Vanessa Laughlin, Blast Motion, Softball Channel
Manager. “With the help of USA Softball, Blast technology will provide
the next generation of softball and Olympic hopefuls the information
they need to reach their full potential. Whether you’re a current
National Team player or a 12U athlete competing at a National
Championship, Blast insights help players at every level understand
their swing, shorten the feedback loop, and improve accordingly, both in
practice and in-game. We look forward to bringing these benefits to USA
Softball teams, coaches, and players, while working with USA Softball in
our shared mission to grow the game.”

For additional information on the full Blast solution and to receive a
customized quote for a team or collegiate program package, please
complete the online
information request form

About Blast Motion

Based in Carlsbad, California, Blast Motion is an information company
that provides motion analysis and performance insights. By intelligently
combining the bio-mechanics of movement with sensor data, video capture
technology, and cloud-based software services, Blast has redefined the
way people train, analyze, and improve their game. For additional
information on Blast Motion, please visit:

About USA Softball

USA Softball is a 501(c)(3) not-for profit organization headquartered in
Oklahoma City, Okla., and is designated as the National Governing Body
(NGB) of Softball in the United States and a member of the United States
Olympic Committee. One of the nation’s largest sports organizations, USA
Softball sanctions competition through a network of Local Associations,
which includes all 50 states and select metro associations. USA Softball
is dedicated to providing people of all ages the opportunity to play the
game they love at a variety of levels by offering recreational, league,
tournament and competitive play for fast pitch, slow pitch and modified
pitch. USA Softball annually conducts thousands of tournaments
throughout the country including over 100 National Championships. The
USA Softball umpire program is among the nation’s largest and are widely
known as the best trained umpires in the game.

As the NGB for the sport of softball, USA Softball is responsible for
training, equipping, and promoting the six USA Softball National Teams
that compete in events such as the Olympics, Pan American Games, World
Championships, and other international and domestic events. For more
information on USA Softball, including its founding and history as the
Amateur Softball Association of America (ASA), please visit:

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