Press release

Urban Airship Streamlines Name and Unveils New Brand to Reflect Dramatic Growth of Its Customer Engagement Solutions

Sponsored by Businesswire

Customer engagement company Urban Airship today announced that it has
simplified its name to Airship, reflecting the success of its new
technology offerings and now dominant
global market position
. An early pioneer in mobile push
notifications, Airship now allows businesses to precisely target and
coordinate customer interactions across apps, websites, SMS, email,
mobile wallets and other emerging channels. Today Airship’s digital
customer engagement solutions are at the center of many of the most
disruptive brands and digital transformation strategies.

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Airship enables distinctive customer experiences for leading brands
around the world — including AccuWeather, AMC Theatres, American Eagle
Outfitters, BBC and Vodafone Group. Along with many recent
these partnerships signal a clear preference among
enterprises for Airship’s expertise and unmatched platform speed, scale
and flexibility.

“From 5G to internet-of-things and connected cars, Vodafone is focused
on enabling a digital-first society. But where our mission really starts
is with our hundreds of millions of customers, and ensuring superior
experiences through highly relevant and personalized communications on
the digital channels they prefer,” said Tanja Richter, director consumer
products & services in technology, Vodafone Group. “Airship has played a
key role in this digital orchestration for the past two years, and just
recently proved its flexibility by powering some of our first RCS
campaigns through its Open Channels API. These rich campaigns saw 40
percent click-through rates and also used fallback to SMS if the
consumer couldn’t receive RCS.”

Aside from unveiling its new look, the company released a completely new
website, highlighting how innovative customer experiences can drive
growth throughout the customer lifecycle — providing a proven blueprint
for customer-centric digital transformation.

“We’ve had the extraordinary experience of working with hundreds of the
world’s leading brands for nearly a decade,” said Brett Caine, CEO and
president, Airship. “We’ve kept our clients out in front of emerging
consumer trends, connected to the newest digital channels and ahead of
their competition. Now we’re racing ahead as the premier and proven
customer engagement solution for the enterprise with a new name and
identity that conveys our performance, expertise and innovation.”

Powering the World’s Favorite Examples of Digital Transformation

Airship has delivered nearly three trillion messages including digital
interactions that have enabled shoe brands to build communities of
hundreds of millions of customers, and allowed hotel guests to skip
frontdesk check-in and unlock room doors with their phones. Airship
ushered in some of the first mobile pre-order and mobile payment
experiences, all while ensuring baristas got their tips. And each year,
Airship eliminates anxiety for 250 million travelers by streamlining
day-of experiences with digital boarding passes and real-time travel

Leading enterprises using Airship’s Customer Engagement Platform include:

“Airship perfectly complements the proven speed
and efficacy of AccuWeather’s mobile data delivery to keep the public
safe and informed,” said Kurt Fulepp, AccuWeather’s chief product
officer. “As the world’s most trusted weather brand, dependability,
performance and innovation are key. We set a high bar and Airship has
proven to be a partner who is as committed to innovation and the
integrity of its brand as AccuWeather.”

AMC Theatres
“Today’s consumers have screens wherever they
are, so going to the movies is really about the experience, and digital
engagement helps us deliver greater value and convenience all along the
way,” said Kelly Hayse, director of push marketing at AMC Theatres.
“Airship enables AMC to usher guests more quickly into the theater and
to their seat, and the platform’s predictive analytics have helped
create messaging campaigns that are growth drivers for our business.”

American Eagle Outfitters
“In this new age of retail, it’s
essential to offer our American Eagle and Aerie customers exceptional
digital experiences,” said Kristen D’Arcy, VP of integrated marketing
and media, American Eagle Outfitters. “For the past five years, Urban
Airship has been a key partner as we’ve adapted to emerging customer
requirements and implemented new engagement channels. Recently, we added
Airship web notifications and in the first three months exponentially
increased our addressable Android audience, achieving similar open and
click-through rates as our app.”

“For media organizations, the speed and relevancy of
mobile messaging at massive scale is paramount to our audience and our
brand. It’s the quickest path to get people the information they want,
and to drive greater online engagement and broadcast viewership,” said
Mark Sheldon, head of product, personalisation, participation and data
services, BBC. “After a competitive tender process, Airship was awarded
the contract for BBC News, BBC Sport and Children’s BBC, which has
enabled us to scale up audience engagement and gain award-winning
recognition for customer-centric messaging.”

Recently, Airship won “Best Mobile Marketing Platform” at the Marketing
Technology Awards 2019 hosted by Scott Brinker (
Airship was named a Leader in Gartner’s 2018
Magic Quadrant for Mobile Marketing Platforms
1 and was
positioned furthest to the right in the Leaders quadrant on the
completeness of vision axis overall. In Gartner’s 2018 Critical
Capabilities for Mobile Marketing Platforms
2, Airship
received the highest Product Scores in three of four Use Cases including
Campaign Creation, Orchestration and Execution. In the fourth Use Case
(Measurement and Optimization), it scored second highest.

1. Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike
McGuire, Charles S. Golvin, Bryan Yeager, July 12, 2018

2. Gartner “Critical Capabilities for Mobile Marketing Platforms” by
Charles S. Golvin, Mike McGuire, Bryan Yeager, October 30, 2018

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.

About Airship

Marketing and digital experience teams at thousands
of the world’s most admired companies
rely on Airship’s Customer
Engagement Platform to create deeper connections with customers by
delivering incredibly relevant, orchestrated messages on any channel.

Founded in 2009 as a pioneer in push notifications, Airship now gives
brands the user-level data, engagement channels, AI orchestration and
services they need to deliver push notifications, emails, SMS, in-app
messages, mobile wallet cards and more to exactly the right person in
exactly the right moment — building trust, boosting engagement, driving
action and growing value.

Learn more about our customer
engagement platform
or read our blog.