Perion
Network Ltd. (NASDAQ:PERI) announced today that Undertone,
a leader in cross-platform Synchronized Digital Branding for the world’s
most prominent brands, will serve as the exclusive sponsor of Cannes
Lions’ CMO Accelerator Programme for the third consecutive year. The
event assembles 50 of the top global marketing leaders for a dynamic,
interactive and educational experience. Led by Jim Stengel, President
and CEO of The Jim Stengel Company and legendary Procter & Gamble
marketing executive and Undertone, the program takes place June 19-22,
2019 in conjunction with the 66th annual Cannes Lions
International Festival of Creativity.
During the program, executives will work closely with Undertone’s
leadership team to collaborate on innovative strategies and tactics to
move their businesses forward. They will discuss current challenges,
interact with visionary speakers hand-picked by Stengel and the
Undertone team — including Scott Galloway Clinical Professor of
Marketing at NYU Stern & Founder/CEO, L2, Sir Martin Sorrell, Executive
Chairman, S4 Capital, and Wendy Clark, CEO, DDB Worldwide — and share
industry best practices for developing transformative marketing
strategies.
“As the world becomes more digital, marketers must be prepared to face
the new challenges that arise in a constantly shifting environment. The
Cannes Lions CMO Accelerator Programme provides industry leaders with an
unparalleled opportunity to listen, learn and connect with other
luminaries across industry,” said Doron Gerstel, CEO of Perion. “We are
pleased to continue our relationship with Jim and the Cannes Lions team;
our years as a sponsor have shown us what an incredible opportunity the
program is, sparking innovation and helping CMOs drive the industry
forward.”
This year, the theme for the event is “The New Leadership Mandate for
Next-Gen CMOs”, and includes discussions about agency/client
relationships, skills for the modern CMO and roundtable “burning issue”
discussions.
“I’m excited to continue our collaboration with Undertone. Their
participation in the classroom is a boon to the program and helps
stimulate great conversations among these respected marketing leaders,”
said Stengel. “There is no better place than Cannes Lions to provide
leaders with fresh perspectives on the complexities and opportunities
within today’s digital landscape.”
For more information on the 2019 CMO Accelerator Programme at Cannes
Lions, visit – www.canneslions.com/learn/leaders/cmo-accelerator-programme.
About Undertone:
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides
cutting-edge technology solutions for the world’s leading brands. Its
proprietary Synchronized Digital Branding combines data, distribution
and creative to deliver cohesive stories across all critical
touchpoints: screens, platforms and a transparent, customizable list of
elite publishers. The AI-driven platform eliminates fragmentation,
delivers much-needed revenue for publishers and, most importantly,
ensures brand messaging is contextually relevant. Undertone creates
stunning campaigns that align with KPIs—always with beautiful creative
and in brand-safe environments. Learn more at www.undertone.com.
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to providing
data-driven execution, from high-impact ad formats to branded search and
a unified social and mobile programmatic platform. More information
about Perion may be found at www.perion.com.
Follow Perion on Twitter @perionnetwork.
About Cannes Lions:
Cannes Lions International Festival of Creativity is the world’s leading
celebration of creativity in communications. Founded in 1954, the
Festival takes place every June in Cannes, France. As the most
prestigious international annual advertising and communications awards,
entries from all over the world are showcased and judged at the
Festival. The five-day Festival is the only truly global meeting place
for professionals working in advertising and communications. Attendees
from nearly 100 countries come to experience five days of workshops,
exhibitions, screenings, master classes and high-profile seminars
presented by renowned worldwide industry leaders. Winning companies
receive the highly coveted Lion trophy, a global benchmark of creative
excellence, for Brand Experience & Activation, Creative Data, Creative
Effectiveness, Creative eCommerce, Creative Strategy, Design, Digital
Craft, Direct, Entertainment, Film, Film Craft, Glass: The Lion for
Change, Health & Wellness, Industry Craft, Innovation, Media, Mobile,
Music, Outdoor, Pharma, PR, Print & Publishing, Radio & Audio, Sport,
Social & Influencer, Sustainable Development Goals, Titanium Lions. www.canneslions.com.
Forward Looking Statements:
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words “will”, “believe,” “expect,”
“intend,” “plan,” “should” and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of companies and businesses
we acquired and may acquire in the future, risks entailed in integrating
the companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will divert
management and other resources from the ongoing operations of the
business or otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and frequent
changes in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, unpredictable
sales cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties
may affect Perion and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission from
time to time, including its annual report on Form 20-F for the year
ended December 31, 2018 filed with the SEC on March 19, 2019. Perion
does not assume any obligation to update these forward-looking
statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190611005567/en/