U.S. Bancorp Investments today shared the results of a recent national
survey** of consumers that examined their investing perceptions with
results showing a need for greater awareness of accessible investing
options. Among key findings, more than half of respondents (54 percent)
indicated they wanted to invest or make changes to their investments but
didn’t know how, and nearly three out of four (72%) replied that they
didn’t believe they had the time or the money to spend on professional
This press release features multimedia. View the full release here:
Automated Investor infographic (Graphic: Business Wire)
“It’s critical that we close that perceived advice gap. From investors
who are just beginning to experienced investors, we want everyone to
have access to the online investing tools they need to pursue their
financial goals while also saving valuable time and money,” said Mark
Jordahl, president of U.S. Bank Wealth Management.
In order to provide customers with more accessibility to investing
advice and increased transparency in investing fees, U.S. Bancorp
Investments has announced several changes to its online investing
products, including a lowered minimum investment for Automated Investor,
its digital investing product, to $5,000. In addition, the management
fee has been reduced by half – to 0.24% annually – which equals $0.20
per $1,000 invested per month.
“Investment advice and options should be easy and convenient. For that
reason, our team at U.S. Bancorp Investments is committed to delivering
cost-effective, high-quality financial advice and investments that help
meet the needs of customers,” said Jordahl.
Automated Investor Makes Professional Advice Accessible For More
“Close to half of the survey respondents believed they
did not have enough assets to seek professional advice,” said Gailyn
Johnson, chief operating officer for U.S. Bank Wealth Management. “At
the same time, 72 percent are not even aware of digital investing
products. That’s a staggering statistic because options like Automated
Investor make high-quality financial advice more accessible to more
customers – not just the affluent.”
In addition to overcoming the perceived barrier of time and access,
customers are looking for options to connect their investments to
aspirational goals and life moments. Automated Investor customers now
have the option to save for multiple near- and long-term goals –in
addition to saving for retirement – such as purchasing a home, or just
general investing with a goal of building wealth.
Once a goal has been selected and the profile assessment completed,
Automated Investor helps take the guesswork out of online investing by
automatically adjusting the customer’s portfolio as market conditions
change. Portfolios are constructed by the investment professionals in
the U.S. Bank Asset Management Group to help maintain a balanced mix of
investments to help keep a portfolio on track toward achieving a
“As easy as it is to use Automated Investor, even those who have grown
up with technology want to talk to someone where investing is concerned.
In our survey we found that 83% of millennials want human help when
using online services that manage their investments for them,” continued
Johnson. “We want to allow our clients to engage with us on their terms,
so we’ve made it a priority to deliver digital tools backed by live
Digital Products for Experienced Investors
Investments offers another digital investing solution for do-it-yourself
investors, known as Self-Directed Brokerage. Customers who have the
knowledge, desire and time to customize their own investments, can
invest and trade with a self-directed brokerage account or start saving
for retirement with a self-directed IRA. Using online trading and market
research tools, customers can invest and trade stocks, options, mutual
funds, Exchange Traded Funds (ETFs) and more. A self-directed account
gives customers access to research and insights. As part of the updated
offering and commitment to providing affordable investment solutions,
U.S. Bancorp Investments is now offering 100 free trades per year for
self-directed customers who have a Platinum® or Gold® Checking Package
account with our affiliate U.S. Bank. ***
For information on self-directed brokerage accounts or to get started
with Automated Investor, visit usbank.com/automatedinvesting.
About Wealth Management from U.S. Bancorp Investments U.S.
Bancorp Investments provides a broad range of services to clients
including retail brokerage, investment advisory services, financial
planning and insurance through its representatives in 25 states and
online. We believe in doing the right thing for our clients to help them
at every life stage work toward their financial goals.
U.S. Wealth Management – U.S. Bancorp Investments is the marketing logo
for U.S. Bancorp Investments.
Investment and insurance products and services including annuities
NOT A DEPOSIT • NOT FDIC INSURED • MAY LOSE VALUE •
BANK GUARANTEED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
For U.S. Bancorp Investments:
Investment products and
services are available through U.S. Bancorp Investments, the marketing
name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an
investment advisor and a brokerage subsidiary of U.S. Bancorp and
affiliate of U.S. Bank. Insurance products are available through various
affiliated non-bank insurance agencies, which are U.S. Bancorp
subsidiaries and affiliates of U.S. Bank. Products may not be available
in all states. CA Insurance License# OE24641. Policies are underwritten
by unaffiliated insurance companies and may not be available in all
For U.S. Bank:
Equal housing lender. Deposit products are
offered by U.S. Bank National Association. Member FDIC. Mortgage, home
equity and credit products offered by U.S. Bank National Association and
subject to normal credit approval.
U.S. Bank is not responsible for and does not guarantee the products,
services, or performance of U.S. Bancorp Investments.
*Advisory fee is $0.20 per month for every $1,000 with a minimum
investment of $5,000. This is equivalent to an annual advisory fee of
0.24%, billed quarterly.
**The U.S. Bank Mobile Money Management Survey was conducted online by
Wakefield Research among 1,000 nationally representative U.S. adults
between Feb. 27 and March 5, 2019. The margin of error was +/- 3.1%.
***Offer is for 100 free trades per calendar year (January 1 – December
31), with a U.S. Bancorp Investments Self-Directed Brokerage Account
with e-delivery documents and have a U.S. Bank Platinum® Checking
Package or U.S. Bank Gold® Checking Package with our affiliate U.S.
Bank. Free trades made available up to 4 business days from confirmation
of account funding. Free trades apply to equities and exchange-traded
funds. This offer is not designed to support day trading or active
trading and may be revoked if there is excessive or unreasonable
activity. Certain account types are not eligible. Other restrictions may
apply. Offer and pricing are subject to change and/or termination
without advance notice. Additional fees may apply. Please refer to the
Schedule of Commissions and Fees for more information.