Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the appointment of Daryl Battaglia as Senior Vice President, Market Development & Strategy, Audience Research.
Battaglia brings a wide array of experience in data, analytics, and measurement to Triton, following a 22-year career at Nielsen where he held various positions including leading strategy and product development for their Media Analytics business. His expertise includes advertising effectiveness, cross-platform and emerging platform measurement, and product innovation.
In his new role, Battaglia will grow Triton’s measurement relationships around the world, in addition to innovating its suite of audience measurement products to enhance both their utility and value to the global digital audio and podcast industry.
“Triton Digital has been the global leader in audience measurement since the early days of digital audio,” said Battaglia. “I’m excited to help launch new solutions that enable media companies to make informed programming decisions, and media buyers and sellers to execute advertising campaigns with confidence.”
“Daryl brings a wealth of experience and expertise to Triton,” said John Rosso, President of Market Development. “As part of the team behind the world’s leading streaming measurement technology, the innovation that he will drive will undoubtedly benefit the entire audio ecosystem and will continue to fuel the global growth of the industry at large.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.