Digital®, the global technology and services leader to the digital
audio and podcast industry, announced today the integration of its
programmatic audio advertising marketplace, a2x®,
with the TouchPoint DSP by dataxu,
a leading software provider for marketing professionals. The integration
provides dataxu’s customers with the ability to add online audio from
premiere broadcasters, podcasters, and streaming music services around
the world to their programmatic, omnichannel buys through private
marketplace (PMP) deals.
“We are proud to have dataxu integrated with a2x,” said Benjamin Masse,
Managing Director, Market Development and Strategy at Triton Digital.
“We look forward to fueling the success of their buyers with the
flexibility and enhanced targetability that is made possible through our
transparent programmatic marketplace, and to increasing their reach
through the addition of our premium audio inventory on connected devices
such as desktops, mobile, and smart speakers.”
“Triton Digital shares our passion for delivering state-of-the-art
technology and services that maximize reach, minimize hassle, and
generate meaningful revenue, which made our decision to integrate with
them an easy one,” said Ziggy Zografakis, Director, Marketplace at
Customers of Triton Digital and dataxu will see true value in this
“We look forward to the wide array of high quality audio inventory in
Triton Digital’s a2x marketplace, and are pleased to provide our clients
access to it through dataxu,” said Daniel Atai, Director at Viewspotter.
The global audio marketplace, a2x, is the world’s first programmatic
buying marketplace for digital audio. The industry-leading marketplace
enables buyers to execute highly targeted and brand safe audio ad buys
across a highly engaged digital audience. To learn more about a2x,
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
dataxu® helps marketing & media professionals
use data to improve their advertising. Our software empowers you to
connect with real people across all channels, including TV, capturing
consumers’ attention when and where it matters most. With 10 offices
around the world, we’re here to help power your business forward.
Discover what you + our software can do at www.dataxu.com.