Total Pharmacy™, a full-service media platform designed to redefine the value and standards of retail pharmacy by providing trusted content to drive measurable change in health care delivery, presents live coverage of the Des Moines Register’s Annual Great Bike Ride Across Iowa (RAGBRAI). The ride takes place July 21- 27.
According to Troy Trygstad, Pharm.D, Ph.D., MBA, editor-in-chief of Total Pharmacy™ and Pharmacy Times®, the Iowa Pharmacy Alliance (IPA) began sponsoring a group to ride in RAGBRAI 5 years ago to engender goodwill with the association and the profession by pulling buggies behind the IPA riders’ bikes with essentials for the ride, such as Band-Aids, ibuprofen and sunscreen. The IPA makes a point to make stops along the ride to visit with small-town pharmacies and local hospital pharmacists to highlight their presence and importance in their communities.
Trygstad’s participation in the event allows these websites to provide up-to-the minute posts on Totalpharmacy.com and PharmacyTimes.com. These posts will include interviews with independent pharmacists that the group meet along the ride, and will become a part of Total Pharmacy™’s popular feature that spotlights independent pharmacists throughout the country, Independent Trailblazers. In the Independent Trailblazers series, pharmacists learn about some of the innovative programs and ideas that pharmacists are using to carve out a niche for themselves in the competitive health care landscape, including expanding immunization opportunities, medication therapy management, medication synchronization, point-of-care testing and more.
“I remember growing up in Iowa and RAGBRAI passing through my beloved hometown, Forest City, and now I have grown to appreciate the role that the event plays in promoting the consciousness of rural America to us city dwellers,” Trygstad said.
RAGBRAI began in 1973, when 2 writers for the Des Moines Register, sought to bike across Iowa from the Missouri to the Mississippi rivers and stop in small towns in rural Iowa along the way to tell their stories.
Now, the largest gathering of bike riders in the world, RAGBRAI has been host to nearly 350,000 riders over the years, passing through 780 different communities and covering more than 80% of unincorporated towns in Iowa.
About Pharmacy & Healthcare Communications LLC
Pharmacy & Healthcare Communications LLC (PHC), a division of MJH Associates Inc., is a full-service multimedia resource for community pharmacy professionals, payers and students. Through top-of-the-line editorial content, PHC provides the latest industry news and information, thought-leader insights, clinical updates, patient counseling tools and innovative solutions for the everyday practice and business of pharmacy. PHC publishes Pharmacy Times®, Pharmacy Times®Health-System Edition, OTC Guide®, Pharmacy Careers®, Specialty Pharmacy Times® and Total Pharmacy™ and also offers content through digital, video and live event platforms. Additionally, PHC is a leading provider of continuing pharmacy education through Pharmacy Times Continuing Education™, which is accredited by the Accreditation Council for Pharmacy Education.