Top of Mind Networks, a leader in customer relationship management and
market automation software for the mortgage lender and real estate
industries, has been ranked the number one most used mortgage customer
relationship management (CRM) system for mortgage origination in
STRATMOR Group’s 2018 Technology Insight Study.
The 2018 study, published in December 2018, finds that of the 78 percent
of respondents who use a third-party Lead Management/ CRM tool, Top of
Mind is the most preferred tool with 17.6-percent market share. This is
almost a full three percent higher than the next most preferred tool.
“We are beyond excited to be ranked the top CRM system for mortgage
lenders. Being ranked as the number one mortgage CRM system gives
tremendous validity to Top of Mind Networks’ CRM system. It is also a
reflection on the amount of time we spend updating the system to meet
the changing needs of the industry,” says Bill Hayes, CEO. “We continue
to grow products and services in a continued effort to be the industry’s
CRM leader.”
It is interesting to note that according to STRATMOR, 18 percent of
survey respondents are not using a company sponsored lead management
tool and often rely on their staff to keep up with customers through
their preferred method. STRATMOR notes that having an effective Lead
Management / CRM system allows loan originators and lenders to build and
maintain customer relationships through marketing, communication
functionality and lead tracking.
Top of Mind has a well-established leadership position in the mortgage
CRM market, and continues to grow. Within the past seven months, the
company added four new executives: Bill Hayes, CEO; Nicolas Alberga,
Chief Financial Officer; Erik Enright, Chief Technology Officer; and Amy
Leiter, Chief Success Officer.
Bill Hayes recently shared, “Our goal will be to leverage the things our
clients love about Top of Mind—the customer-centric environment and
spirit of innovation—while continuing to develop a company that can win
at the next level.”
Top of Mind has led the way in developing new tools to address the needs
of the loan origination ecosystem. The company’s product capabilities,
particularly with the newest version of its Surefire platform, allow its
clients to run, track and improve campaigns, so that its originators can
focus on doing what they do best – selling.
About Top of Mind Networks
Founded in 2003, Atlanta-based Top of Mind Networks (http://www.topofmind.com)
has grown from a bootstrapped post-close, follow-up solution into the
leading CRM/marketing automation firm in the mortgage industry. Their
Surefire platform is widely regarded as the gold standard in enterprise
CRM, automating best practice throughout a borrower’s
prospect-to-repeat-customer lifecycle.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190417005564/en/