Press release

Toluna Partners with Cintrifuse to Bring Cincinnati’s Startup and Innovation Economy Real-Time Insights

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Sponsored by Businesswire

Toluna,
a leading consumer intelligence platform provider that delivers
real-time insights to companies of all sizes, and Cintrifuse,
an organization created to accelerate Cincinnati’s startup ecosystem,
today announced their partnership.

Cintrifuse’s primary goal is to make Greater Cincinnati area a tech
startup, and innovation hub. To do this, Cintrifuse leverages its P&G
and Kroger-backed nearly $100 million venture fund to tap into
cutting-edge technologies, generate strong financial returns, and create
investment pools for entrepreneurs. The company helps the largest
corporations in Cintrifuse’s region discover innovations that they need
to grow and lead their industries and works with entrepreneurs to start
new businesses and connect them with customers.

In partnership with Toluna, Cintrifuse will now offer members of its
entrepreneur community access to Toluna’s end-to-end consumer insights
platform where audiences, surveys, communities, and analytics are
completely integrated, powered by real-time engagement and behavioral
data from Toluna’s community of millions of influencers worldwide. With
the use of the Toluna platform, Cintrifuse members can generate
actionable insights in real-time at global scale.

“At Cintrifuse and #StartupCincy we are obsessed with ‘helping startups
win.’ Smart, fast, low-cost insight gathering, and concept testing is a
critical starting point for success. Toluna combines wonderfully simple
survey capability with wickedly targeted audience segments. This is the
first in a range of services we’ll be rolling out to Cincinnati’s
startup community,” said Pete Blackshaw, Cintrifuse’s CEO. “Real-time
access to consumer insights help entrepreneurs power innovation, and
ensure that business decisions are quick, yet informed. When we sought a
partner, Toluna was a stand-out and has been delivering on-demand
insights to some of the most influential global enterprise brands and
industry disruptors we’ve come to know today.”

“We are thrilled to partner with Cintrifuse to provide consumer insights
that power innovation and entrepreneurship. The team at Cintrifuse truly
foster innovation, and we’ve seen exciting business developments from
the group,” commented Jay Rampuria, Executive Vice President Corporate
Development for Toluna (ITWP). “Our two fastest growth sectors are
global enterprise brands, and industry disruptors, including emerging
start-ups.” By announcing the partnership with Cintrifuse, Toluna is
further demonstrating its goal of democratizing market research by
making quality insights accessible to companies of all sizes.

In addition to providing Cintrifuse members with survey data, Toluna and
Cintrifuse will continue to issue reports about topics of interest to
the business community, including a recent report about Data
Security and Privacy
.

Additionally, the Toluna team is hosting on-site member training
sessions and webinars throughout the month of April. To learn more about
Cintrifuse click
here
.

About Toluna

Toluna provides consumer insights designed to empower success in today’s
on-demand, global economy. Powered by the perfect fusion of technology,
expertise, and the largest global community of influencers at the ready,
Toluna delivers rich, reliable, real-time insights to individuals, and
companies of all sizes. Our automated consumer insights platform,
TolunaInsights™ underpins everything we do. Clients can access the
platform directly, leverage Toluna’s managed services, or create
fully-customized digital consumer insights programs via our engineered
services. TolunaInsights was built to complement QuickSurveys, Toluna’s
on-demand platform designed for quick-turn, automated research.

Toluna is a founding member of the Insights on Demand Consortium, a
multi-lateral group that’s advancing the principles and adoption of
Insights on Demand. The company has 24 offices globally spanning Europe,
North America, South America, Asia Pacific, and MENA.

About Cintrifuse

Cintrifuse advocates for entrepreneurs leading high-growth tech startups
– attracting, inspiring and supporting them on their journey. We focus
on three core initiatives to support an ambition to be the #1 startup
hub in the Midwest — Startup Talent, Customer Connections and Funding
Connections. We also operate a Syndicate Fund comprised of investment
from Procter & Gamble, Kroger, Mercy Health, Western & Southern,
University of Cincinnati, EW Scripps, Children’s Hospital, and others.
The fund primarily invests in venture capital funds outside the region
in order to strengthen local deal flow and access to startup innovation.