Press release

Throtle Successfully Integrates with The Trade Desk’s Unified ID Solution

Sponsored by Businesswire

Throtle, a leading identity-based data onboarder, has successfully
integrated with The Trade Desk’s unified ID solution. This integration
aims to improve user match rates across the digital advertising

Adoption of the free unified ID solution allows all parties across the
supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade
Desk’s cookie footprint to increase their own cookie coverage across the
global independent internet. In addition, the unified ID solution allows
for stronger match rates across all parties involved.

“At Throtle, our focus from day one has always been around data accuracy
and transparency,” said Paul Chachko, CEO at Throtle. “By integrating
with The Trade Desk’s unified ID solution, it is continually pushing our
focus of helping advertisers more accurately get in front of addressable
audience while increasing overall reach.”

“The cookie universe has been searching for a way to improve the sync
process, and the unified ID solution has proven itself as one of those
critical tools to change that process,” said Ed Chater, VP of Data
Partnerships, The Trade Desk. “We are thrilled that Throtle has joined
us in this industrywide initiative to solve a very fixable problem in
our ecosystem. The continued widespread adoption of the unified ID
solution validates our collective mission to improve the effectiveness
of digital advertising.”

About Throtle

Throtle is a 2nd generation data onboarding company focused on
deterministic matching, identity resolution, and closed loop enablement,
powering brands’ omnichannel marketing efforts. Our data centric
onboarding approach provides the highest level of accuracy, cross-device
reach, and transparency. For more information on Throtle, please visit

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad buyers
can create, manage, and optimize digital advertising campaigns across ad
formats and devices. Integrations with major data, inventory, and
publisher partners ensure maximum reach and decisioning capabilities,
and enterprise APIs enable custom development on top of the platform.
Headquartered in Ventura, CA, The Trade Desk has offices across North
America, Europe, and Asia Pacific. To learn more, visit or
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