The Field Museum, one of Chicago’s premier cultural institutions, has
selected Target Data as their strategic marketing partner. Target Data
will be responsible for marketing strategy and campaign execution across
online and offline media channels. Utilizing a data-driven people-based
approach, Target Data will help increase attendance and drive awareness.
“We are very excited about this partnership. Cultural institutions such
as the Field Museum are very important to our city and helping them
innovate in their approach to marketing is really special,” said Target
Data CEO Ross Shelleman. “The Field Museum will have a true people-based
marketing solution that will utilize data in a way that will be more
advanced than many deployed by for-profit institutions.”
Target Data will leverage the museum’s visitor data to focus marketing
efforts on reaching the right consumers at the right time. By placing
data at the center of their marketing strategy, they will work to
increase awareness and purchase consideration through strategic
audiences that range from local residents to international travelers
visiting Chicago.
“We’re thrilled to be working with Target Data. Their ability to develop
and efficiently target strategic audience groups will extend the reach
of the museum’s message across the Chicagoland area and beyond,” said
Field Museum’s Chief Marketing Officer, Ray DeThorne.
About the Field Museum
Now in its 125th year, the Field Museum is a forward-thinking scientific
leader on a mission to explore, protect, and celebrate nature and
culture. The Field takes part in groundbreaking research all over the
world while maintaining one of the world’s largest collections of
artifacts and specimens, used to inspire discovery, spark public
engagement with science, and uncover solutions for a better world. To
share its scientific and educational mission, the Field welcomes 1.3
million visitors every year. For more information, visit us at fieldmuseum.org,
or follow us on Facebook, Twitter,
and Instagram.
About Target Data
Target Data is a leader in people-based marketing, helping companies
spend their marketing dollars smarter. We leverage data and technology
to acquire and grow our client’s best customers. Target Data’s solution
provides strategy and media execution across programmatic display,
direct mail, advanced TV and paid social. For more information, visit: https://targetdatacorp.com/
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