Press release

The CMO of People: Workforce Institute Radio Examines Treating Employees Like Customers

Sponsored by Businesswire

Kronos Incorporated:



, executive director of The
Workforce Institute
at Kronos
, welcomed guests David Creelman and Peter Navin
on The Workforce Institute Radio podcast to discuss their new
book, “The
CMO of People: Manage Employees Like Customers with an Immersive
Predictable Experience that Drives Productivity and Performance
Creelman is a longtime Workforce Institute board member, speaker,
and author focused on leadership and human resources (HR). Navin
is chief human resources officer at Grand
, a leading provider of employer-based technology that
connects members and their families to high-quality healthcare.

Topics discussed include:

  • Why HR leaders should approach curating the employee experience the
    same way a chief marketing officer thinks about the customer
  • How HR leaders can use a marketing model to make HR more strategic;
  • Why a predictable and immersive employee experience is so important,
    including the tools an HR leader can use to achieve this vision; and
  • The need to find unconventional people to staff unconventional models.


    Available now


Workforce Institute blog site



The Workforce Institute provides research and education on
critical workplace issues facing organizations around the globe.
By bringing together thought leaders, The Workforce Institute is
uniquely positioned to empower organizations with the knowledge
and information they need to manage their workforces effectively
and provide a voice for employees on important workplace issues. A
hallmark of The Workforce Institute’s research is balancing the
needs and desires of diverse employee populations with the needs
of organizations. For additional information, visit

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About Kronos Incorporated
Kronos is a leading provider of
workforce management and human capital management cloud solutions.
Kronos industry-centric workforce applications are purpose-built for
businesses, healthcare providers, educational institutions, and
government agencies of all sizes. Tens of thousands of organizations —
including half of the Fortune 1000® — and more than 40
million people in over 100 countries use Kronos every day. Visit
Kronos: Workforce Innovation That Works.

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