Press release

TechTarget Launches to Help Strategic Buying Teams Navigate the Expanding CX Technology Landscape

Sponsored by Businesswire

Global technology media and purchase intent-driven marketing and sales
services company TechTarget,
 (Nasdaq: TTGT) today announced the launch of™,
a new website designed to serve the informational needs of business and
IT decision makers as they evaluate, implement and integrate
technologies that will enhance customer experience (CX) and ultimately
elevate their company brands.
will act as an independent online community that provides tips, case
studies and neutral guidance on the latest innovations and future
direction of CX technologies, including: customer analytics, e-commerce,
customer service, contact center, CRM, marketing automation and digital
experience management.

According to Markets
& Markets
, the global customer experience management market is
expected to reach $16.91 billion by 2022, at a compound annual growth
rate (CAGR) of 23.1% during the forecast period (2017-2022). This growth
is being driven by digital transformation and the heightened focus on
enhancing a customer’s digital experience and brand loyalty.

“The majority of companies are just getting started on their CX
journeys,” said Stephanie Corby, Vice President and Publisher of
Business Applications Media at TechTarget. “According to the results of
our newly fielded CX Pulse Survey, 59% of respondents indicated
that they are in the early stages of CX strategy and implementation
(either in research phase or planning to implement their first CX
project in next 12 months).
will help these strategic buyers navigate their CX journey from start to
finish and will provide in-depth coverage on technologies that align
with every stage of the customer lifecycle.”

TechTarget has covered CX technologies extensively over the past several
years but has seen significant growth in traffic and response in this
area over the past year (83% growth in the last 12 months). The goal of
the new site is to elevate this continuing coverage and curate a better
content experience for the reader.
joins TechTarget’s portfolio of websites specializing in both cloud and
on-premise business applications including:™,™,™,™,™,

For more information about this new market opportunity and to understand
how enterprise technology marketing and sales teams can better leverage
this audience to drive more pipeline and revenue, click

About TechTarget

(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, Paris, San Francisco,
Singapore and Sydney. For more information, visit
and follow us on Twitter @TechTarget.

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