Tarry Shebesta, CEO of truPayments, LLC, will be speaking at the Automotive Intelligence Summit (AIS). The Raleigh, NC event being held April 14-16 seeks to provide answers to questions about the future of the auto industry’s seemingly constant innovation, disruption and technological advances.
Find out what’s next on the horizon for automotive retailers in the U.S. and beyond from leading experts on digital retailing and Fintech. Join Tarry Shebesta, CEO of truPayments, LLC, as he leads a discussion on “Bridging the Gap Between Digital Marketing & Digital”.
This session will deep dive into the gap, or ZMOT, between marketing (consumer awareness) and digital retailing (transacting), where shoppers spend 80% of their car buying journey. This gap is where dealers and lenders have the most influence on shopper decisions during the path to purchase and their source for financing.
Shebesta will be speaking on Tuesday, April 14th at 3PM at the contemporary Raleigh Marriott Crabtree Valley hotel. Specifically, he will address:
This session will explore how marketing messaging does not always connect with the digital retailing experience and why digital retailing is not living up to industry expectations.
Takeaways from the session:
- Discover shopping tools to help bridge the gap and increase digital retailing conversions
- How to break the traditional marketing model to inspire a purchase
- Review where potential advertising $$$$ is being misdirected
- Discuss the important role lenders are playing in digital retailing
“Dealers are struggling with converting on the promised results of digital retailing solutions,” says Shebesta. “Dealers are missing the shopping tools on their websites that will help consumers with vehicle recommendations based on specific features of interest and vehicles within their budget.”
Shebesta was selected to address the conference because of his in-depth knowledge and experience with vehicle financing and digital marketing/retailing. He currently serves on the board of the National Vehicle Leasing Association and is involved in directing his company’s products DriveItNow® and tru Shop-by-PaymentTM, part of the GRAIL® Digital Marketing and Retailing technology platform.
The AIS conference gives attendees the opportunity to meet and connect with the intellectual capital that is critical to providing innovative solutions for the industry today and for decades to come.
More information about the event can be found here: https://www.autointelsummit.com
About truPayments®, LLC
truPayments®, LLC is a financial technology company with deep roots in eCommerce and the Automotive Industry. truPayments®, LLC is a subsidiary of Automobile Consumer Services, Inc. (ACS), a financial services and technology company based in Cincinnati, Ohio. More information at: truPayments.com