Press release

Tapit Launches Restaurant Industry’s Most Affordable, Scalable Self-Ordering Kiosk Solution at NRA 2019

Sponsored by Businesswire

National Restaurant Association – Tapit,
a leading restaurant and retail-focused software vendor, globally
launched SELFIT©, a self-ordering kiosk platform with accompanying
online ordering via a mobile app and interface to the restaurant’s
website. Purpose-built for the restaurant and retail industries, Tapit
will demonstrate its self-ordering platform on KIOSK
Information Systems’
 32” Paragon platform at the National Restaurant
Association (NRA) 2019 show in Booth

According to an IHL
, Inc. research study, 96 percent of adults aged 18-39
favored self-kiosks for food ordering. With Tapit, single restaurant
locations or large chains can meet this demand and affordably install
SELFIT’s feature-rich, highly customizable and scalable technology – one
kiosk at a time or on hundreds of kiosks simultaneously.

“On average, Tapit self-order kiosks increased each individual order by
a remarkable 30 percent and 13 percent per branch,” said Eli Cohen, Head
of Operations at New-Deli restaurant chain. “The responsive interface
allows for easy ordering and upselling, and a better customer
experience.” New Deli is opening 120 additional stores, and is
installing more than 150 SELFIT systems while hiring 280 additional


SELFIT self-ordering platform gives restaurants the ability to easily
customize their menus and automatically update their kiosks and apps to
showcase the latest promotions to their customers, delivering the
opportunity to upsell customers and reduce customer abandonment caused
by long lines and wait time. The result is dramatically increased
revenue and customer satisfaction. SELFIT’s key features include:

  • Linux-based software solution that works with any self-ordering kiosk
    hardware and integrates with any point of sale (PoS) system
  • Support for any local cashless payment methods, including Mastercard,
    Visa, Discovery and American Express
  • Easy-to-use and deploy templates designed for the fast food restaurant
    (FFR) and quick service restaurant (QSR) industries
  • “Plug N’ Run” interface enabling restaurant operators to upload
    designs and content and launch in hours, not months
  • Easy-to-use, comprehensive remote management system
  • Menu customization as well as management interface in practically any
    language from English to Chinese to Arabic to Russian to Thai
  • Multi-level access for users with predefined levels of control
  • Multilevel branch hierarchy – Country – State – Region – City – Suburb
    – etc.
  • Measurable ROI with the ability to generate insightful activity
    reports such as detailed usage, revenues and performance
  • Real-time health monitoring and alerting system for a fleet of kiosks
    to maximize uptime and simplify deployment management
  • End-to-end support for ongoing maintenance

“SELFIT is like the Wix of restaurant kiosk and app design,” said Larry
Susman, Vice President International Sales of Tapit. “Our affordable and
easy-to-use kiosk and mobile app solutions give small- to medium-sized
restaurant chains access to the same advanced ordering technologies and
capabilities as the mega-chains.”

“By using Tapit’s kiosk solution, the average check per customer has
increased thanks to effective upsell offers,” said Dan Kaufman, Head of
Operations at Pasta Basta restaurant chain. “Plus, our customers don’t
wait in long lines and truly enjoy the quicker and more relaxed ordering

Tapit partners with the leading hardware kiosk and PoS vendors,
including: NHCR, Comtrex, BeeComm, and kiosk manufacturers such as KIOSK
Information Systems and Pyramid Computers. The company’s software
solution is built for restaurant and retail establishments and is
securely contained in the cloud.

Tapit offers a variety of pricing plans from a 100% revenue-sharing
model to 100% monthly software as a service (SaaS) fee. This allows
restaurant owners, resellers and kiosk vendors flexibility in financing
the full SELFIT solution platform. Financing options afford “Mom & Pop”
and small-chain restaurant owners avenues to compete head-on with larger

“Tapit’s flexible financing options makes self-ordering kiosks
affordable for all restaurants from small chains to mega franchises,”
said Alex Fradkin, COO at PoS provider BeeComm. “They provide
flexibility for distributors to profitably resell their kiosk and app

About Tapit

The Tapit team is comprised of hospitality, technology veterans and
retail experts with decades of experience in their respective domains.
The company’s primary goal is to develop solutions that help restaurants
and retail organizations provide efficient and memorable user
experiences to their customers, while boosting the organizations’
revenues and reducing operational costs. For more information, please
and follow Tapit on Facebook,
and YouTube.