Today, Taboola, the leading discovery platform, announced an exclusive
strategic relationship with NBC News. It will see NBC News implement Taboola
Feed on desktop, tablet, mobile web and mobile app to increase user
engagement and revenue. The deal builds on an existing relationship
between Taboola and NBC News, which have already been working together
for five years.
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Taboola Expands Strategic Relationship with NBC News, Launching Taboola Feed (Photo: Business Wire)
Under the relationship, NBC News, launched Taboola Feed, a seamlessly
integrated infinite feed that provides readers with personalized content
for a more engaging experience. Similar to how people experience social
networks, Taboola Feed encourages audiences on the open web to stay
engaged on a publisher’s site by scrolling through a personalized stream
of content, video, and other experiences the user might be interested in
discovering next.
NBC News will also use Taboola
Newsroom’s insights and A/B testing capabilities, providing
editorial teams with actionable insights and data about content
performance in real time. Editors and writers will now be able to test
the performance of headlines, thumbnails and story placements in real
time and discover topics their users are most interested in reading
about to create editorial best practices over time. The Newsroom
platform also provides editors with unique insights on trending topics
from Taboola’s publisher network.
Additionally, NBC News will use Taboola’s Audience Exchange within
Taboola Feed to strategically manage and optimize the flow of traffic
across sister sites and partners.
“NBC News Group is excited to continue working with Taboola to expand
the reach of our content and continue driving our already impressive
growth,” said Elisabeth Sami, SVP of Global Strategy and
Business Development for NBC News Group. “We recognize the value
of Taboola’s technology and their ability to drive meaningful engagement
with NBC News content, especially at a time when competition for user
attention is at an all-time high.”
“I could not be more excited to work with the NBC team for many years to
come, driving innovation and loyalty, which is an important step in
winning those ‘moments of next’ when consumers make decisions about
where they want to spend their time,” said Adam Singolda, Founder & CEO
at Taboola. “We place tremendous value on our work with NBC News and we
will continue to invest in furthering quality journalism together.”
The deal follows recent partnerships of Taboola Feed including Business
Insider, Tribune
Publishing and The
Weather Company.
About Taboola
Taboola enables over 1.4B people to discover what’s interesting and new
at the moments they’re most ready to explore. Powered by Deep Learning,
AI, and a large dataset, Taboola’s discovery platform creates new
monetization, audience and engagement opportunities for digital
properties, including publishers, mobile carriers and handset
manufacturers. Advertisers use Taboola to reach their target audience
when they’re most receptive to new messages, products and services.
Some of the most innovative digital properties in the world have long
term, exclusive relationships with Taboola, including CNBC, NBC News,
USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider,
The Independent, and Le Figaro. Taboola, now over 1,300 people globally,
is headquartered in New York City with offices in Los Angeles, Mexico
City, São Paulo, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi,
Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
Learn more at
www.taboola.com and follow @taboola
on Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190604006077/en/