Marketers can now harness the power of Google BigQuery for storing,
analyzing and reporting cross-channel performance data. It is now
possible to connect data sources like Facebook, Linkedin and Adobe
Analytics to BigQuery with just a few clicks. Marketers can also extract
data and use it in business intelligence and reporting tools without a
single line of code or SQL.
for BigQuery helps marketers harness the power of BigQuery with minimal
technical knowledge and without the dependency on developers.
“As the market leader in getting marketing data into Google Sheets
and Google Data Studio, we have a long history of working with Google to
help marketers struggling with data analysis and reporting. This new
product complements our existing offering by providing a robust,
enterprise-scale data pipeline into the most powerful data warehouse out
there, Google BigQuery,” said Mikael Thuneberg, founder and CEO of
Marketing agency Dentsu Aegis is one of Supermetrics’ customers who have
been piloting the product. “Our main goal is to help the biggest
advertisers in Finland to commit to data-driven marketing and succeed in
the digital economy. This means we need robust data infrastructure to
combine cross-channel marketing data from many different types of data
sources. Supermetrics for BigQuery allows us to save time and effort
with integration work and data pipeline maintenance. Now we can just set
up the data transfers and focus on developing our business while
minimizing maintenance work,” said Arto Hasu, Chief Data
Officer at Dentsu Aegis Network in Helsinki.
Supermetrics for BigQuery is the latest addition to a line of
Supermetrics products that have quickly grown in popularity among
data-driven marketers around the world. Supermetrics’ customers include
BBC, iProspect, Dyson, and Nestlé. The company was recently listed on
the Financial Times’ list of Europe’s fastest growing companies.
Founded in 2013 and headquartered in Helsinki, the company has over
400,000 users in over 120 countries. Supermetrics has multiplied its
revenues every year and is set to double its staff of 50, as well as
open two new offices, by the end of the year. For more information,