Press release

Strengthening Customer Segmentation Capabilities With the Help of Customer Analytics | Read Quantzig’s New Article for Detailed Insights

Sponsored by Businesswire

Quantzig, a leading analytics advisory firm that delivers customized
analytics solutions, has announced the completion of their new article
on customer
which explains how banking services companies
can enhance their customer segmentation capabilities with the help of
customer analytics. The internal and external data sources can guide
banking services companies in product development, customer
communication, innovation, and growth. By leveraging customer analytics
banking services companies can analyze this data meticulously. This can
help banking companies to know their customers at a more granular level.

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Strengthening customer segmentation capabilities with the help of customer analytics. (Graphic: Busi ...

Strengthening customer segmentation capabilities with the help of customer analytics. (Graphic: Business Wire)

Establishing analytics as a true business discipline can help
banking services providers to understand the potential of their data
in touch with our experts
to know more.

Why is customer analytics important in banking

Analytics is the new normal

Due to moderate fee revenue, low-interest rates, onerous regulation, and
a less than robust economy, banking services providers are expected to
experience critical challenges in the days to come. So, it is highly
essential for banking services providers and credit unions to focus on
leveraging analytics services to reduce costs and increase revenue. It
can offer following benefits

  • Improved targeting of customer segments
  • Better management of sales leads across channels

To know more about our portfolio of customer analytics services Request
a free proposal

Achieve customer centricity

Customer service and communication channels are expanding. As a result,
more customers are interacting with their financial providers. Companies
in the banking sector are using online and mobile channels to gain
insights into real-time sales and services. Analytics can respond to
this rapid migration to digital channels by:

  • Integrating service tools and sales within a new digital environment
  • Enhancing branch effectiveness and efficiency

for more information
to gain in-depth insights on the
benefits of customer analytics.

Technological changes

Customer analytics is no longer a domain that can be accessed and used
only by highly skilled specialists. Today, marketers and other business
users can easily use these solutions to deal with complex business
scenarios. It can make the following improvements:

  • Increase the number of specialized vendor solutions
  • Enhance the ability to process increased data sources and collapsing
    product silos

Want to know more? Read the complete article here.

Wondering how our analytics solutions can help you enhance your
customer experience management system?
a free demo now!

About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit: