StratiFi today announced the launch of automatic client account and
holdings aggregation using Morningstar®
ByAllAccountsSM. The newly released feature allows
StratiFi users to aggregate all client accounts and holdings to create
comprehensive, personalized and optimized recommended portfolios.
Morningstar’s ByAllAccounts software enables advisors to easily
consolidate financial information that is held in over 15,000 brokerage
firms and financial vehicles. By aggregating financial data, advisors
can offer investors comprehensive advice based on a view of their
clients’ total financial picture. This is critical because investors
often have multiple accounts that lack a consolidated strategy, which
can increase risks and lower returns. Financial advisors who can create
a consolidated view of a client’s total financial situation can deliver
more impactful, strategic advice, while also differentiating themselves
from competitors.
The feature is potentially even more meaningful for advisors because
StratiFi’s risk-management software helps advisors identify risks in
client accounts that may not be obvious. The analysis of risk factors,
including volatility, the effectiveness of diversification, and even
concentrated stock, enables advisors to help their clients more
effectively, and safely, navigate the markets.
“Too many investors have fragmented views of their own net worth, and
they often underestimate the risks in their portfolios. By expanding our
data aggregation efforts, we’re confident that we can further deliver
real value to our advisors and their clients. Our goal remains to give
advisors the same kind of powerful tools that are used by the most
sophisticated institutional investors. By simplifying the analysis with
easy-to-understand technology, I am confident we can change outcomes,”
said Akhil Lodha, StratiFi’s co-founder and chief executive officer.
David Johnson, head of Morningstar ByAllAccounts, said, “By integrating
Morningstar® ByAllAccounts with StratiFi, we help provide financial
advisors with a unified view of their client portfolios and eliminate
what might be hours of manual entry on hard-to-get 401k data and
alternatives. This means advisors can help provide more comprehensive,
personalized advice to support better investing decisions and outcomes.”
About StratiFi Technologies
StratiFi Technologies Inc. helps investors make smarter investment
decisions. We enable investment advisors, family offices and investors
to define and manage risks that are often hidden, or not well
understood, within their client’s portfolios. Our PRISM Rating™
technology democratizes risk management techniques that are normally the
purview of sophisticated institutional investors. By identifying,
defining, and managing risks, StratiFi helps financial advisors help
their clients, and also protect and grow their practices. By educating
clients about the realities of markets, advisors can deepen
relationships, and better help investors confront the challenges of
modern markets and the demands of modern life. StratiFi, based in San
Francisco and New York, is backed by key investors who are focused on
financial technology, including Cboe Global Markets, Wolverine Holdings,
and leading venture capital firms, including Anthemis Group, Khosla
Ventures and Y Combinator.
About Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment
research in North America, Europe, Australia, and Asia. The company
offers an extensive line of products and services for individual
investors, financial advisors, asset managers, retirement plan providers
and sponsors, and institutional investors in the private capital
markets. Morningstar provides data and research insights on a wide range
of investment offerings, including managed investment products, publicly
listed companies, private capital markets, and real-time global market
data. Morningstar also offers investment management services through its
investment advisory subsidiaries, with more than $210 billion in assets
under advisement and management as of March 31, 2019. The company has
operations in 27 countries.
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