According to the latest research from Strategy Analytics, India smartphone shipments soared 26% YoY to 39 million units in Q1 2021. This was India’s highest growth rate for six years. Xiaomi, Samsung and Vivo are the top three vendors, capturing 27%, 19% and 18% marketshare in the quarter.
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Exhibit 1: India Smartphone Shipments & Marketshare by Top Five Vendors (Graphic: Business Wire)
Rajeev Nair, Senior Analyst at Strategy Analytics, said, “India smartphone shipments soared 26% YoY from 30.7 million units in Q1 2020 to a first-quarter record of 38.8 million in Q1 2021. Indian lockdown restrictions were eased temporarily during the first quarter of this year and demand surged for new 4G smartphones.”
Abhilash Kumar, Analyst at Strategy Analytics, added, “Xiaomi captured 27% smartphone marketshare in India during Q1 2021, tumbling from its all-time peak of 32% in Q1 2020. Xiaomi is facing much tougher competition this year from a resurgent Samsung and hungry Vivo. Samsung grabbed 19% marketshare in Q1 2021, up sharply from 16% a year ago. Samsung’s Galaxy M, A and F Series models are finding traction with Indian consumers seeking a solid device from a famous brand at an affordable price. Vivo held third place with 18% marketshare in Q1 2021, leaping from 16% in Q1 2020. Vivo is now just a whisker behind Samsung and challenging the Korean brand for second position in India. Vivo’s recent return as the main IPL cricket sponsor is a major boost for the brand and strengthens its pursuit of second position for the rest of 2021.”
Woody Oh, Director at Strategy Analytics, added, “OPPO was flat and held fourth position with 12% marketshare in Q1 2021. Like Samsung, OPPO is facing intense competition from Vivo. OPPO needs to strengthen its online channel engagement and launch more smartphone models to take on the rising challenge of Vivo and others. Realme captured 11% smartphone marketshare for fifth place during Q1 2021, slumping from 15% share a year ago. Realme has extensive online distribution, but its offline retail presence is lagging major rivals such as Samsung.”
Rajeev Nair, Senior Analyst at Strategy Analytics, added, “While India saw huge smartphone growth due to the easing of lockdown in the first quarter of 2021, we expect a significant pullback in shipments for Q2 as lockdown restrictions are re-tightened to stem the country’s recent spike in Covid cases. The Indian smartphone market remains highly volatile at the moment.”
About Strategy Analytics
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India, and China. Visit www.strategyanalytics.com for more information.
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