Sterling Trading Tech (STT) is pleased to announce the appointment of Farid (Freddy) Zainal as the Director of Business Development. Mr. Zainal joins the STT team with the mandate to expand the reach of Sterling Trading Tech’s product lines, including its cloud-based real-time Sterling Risk System.
With over 30 years of experience in the securities industry, Mr. Zainal brings a deep knowledge of equity markets to the STT team. He is an established presence within the industry and has held a variety of roles including; Senior Vice President with Spear, Leeds & Kellogg managing CBOE trading floor operations, San Francisco Branch Manager for Goldman Sachs Execution and Clearing as well as a Former Partner with Merlin Securities, before being acquired by Wells Fargo Securities. Throughout his career, Mr. Zainal has been heavily involved with developing risk process, procedures and reporting both client facing and for internal analysis.
“We are excited to add Freddy to the team, as a former STT client, he will be helpful in advising Sterling on the continual evolution of STT’s suite of products,” states Farid Naib, STT’s CEO. Andrew Actman, STT’s Managing Director of Business Development adds, “He will play a key role in expanding our existing client base and educating the wider marketplace about our proprietary Sterling Risk Engine.”
As one of the leading providers of equity and option trading solutions, STT offers trading platforms, compliance tools, risk tools, infrastructure products and market data. The professional and retail platforms are available to the global trading community for equities, options and futures. Sterling Trading Tech platforms and products can be white labeled to enhance our client’s brand identity.
About Sterling Trading Tech (www.sterlingtradingtech.com)
Sterling Trading Tech (STT) is a leading provider of professional trading technology solutions for the global equities, equity options and futures markets. With over 100 clients including leading brokers, clearing firms and prop groups in over 30 countries, STT provides solutions tailored to clients’ needs. STT supports ten of thousands of users worldwide, and provides links to over 80 execution venues in the U.S. STT currently touches over 5% of the daily U.S. equity volume. STT is committed to providing fast, stable technology along with outstanding customer service.
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