Press release

Spectrum Concessions Selects Noble to Offer On-Premise Digital Ordering of Food and Drink Service at Variety of Venues

Sponsored by Businesswire

Noble, the on-premise experience platform that streamlines food and
beverage operations for venues and enhances experiences for guests,
today, announced that Spectrum Concessions has selected Noble, the
mobile ordering solution to allow guests to simply and securely order
and pay for food and drinks with their iOS or Android smart phones at
several of the venues the company serves.

Spectrum Concessions is a full service venue hospitality management
group offering catering and concessions for many permanent entertainment
venues and sports stadiums. Purpose-built for a wide variety of
on-premise establishments, Noble is an advanced mobile food and drink
ordering platform that offers customers a mobile payments option at its
nationwide network of entertainment venues.

With Noble and Spectrum working together, guests at Baltimore’s
legendary Hippodrome Theatre at the France-Merrick Performing Arts
Center, Austin’s Long Center and Minneapolis’ Hennepin Theatre Trust,
which comprises the historic Orpheum, State and Pantages theatres, will
now be able to spend more time in the theatre and less time waiting in
line for food and drinks.

“We explored a variety of mobile ordering and point of sale solutions
but what appealed to us about Noble, aside from the simplicity and
security, is the Noble network of active users,” said Jason Reed, vice
president, Venues Division, Spectrum Concessions. “Guests want a
universal tool they can use at a range of venues and Noble provides
that. Our venues also appreciate the convenience of using the platform
because it increases speed of service and provides an incremental lift
in concessions revenue.”

Whether it be Broadway musicals like The Book of Mormon, comedy shows
with Bill Murray or musical acts from symphonies to folk star Amos Lee
or rocker Mark Knopfler the venues that Spectrum Concessions serves
encompass all types of entertainment seekers that will see the benefits
of digital ordering with Noble.

“We look forward to offering our patrons an enhanced theatre experience
with the convenience of the Noble app beginning with our April
engagement of THE BOOK OF MORMON,” said Ron Legler, President of the
Hippodrome Theatre at the France-Merrick Performing Arts Center.
“Spectrum Concessions works hard to ensure our guests have the best
service and using this app for faster service benefits the theatre and
our patrons.”

Well received by both users and venues, the Noble app has earned high
ratings from the over 700+ users on the App Store and Noble is currently
serving venues in eight cities across the country, such as The Boch
Center (The Wang and Shubert Theatres), LA Music Center, and Laugh
Boston. The Noble network is expanding daily and is adding thousands of
users a month who are looking for streamlined food and drink ordering at
their favorite venues.

“We are pleased that Spectrum Concessions has chosen Noble to serve
guests at some of their premiere venues,” said Varun Pathak, CEO, Noble.
“Working together, we will be able to provide venues and guests alike
with the industry standard in digital ordering to enhance on-premise
experiences in both the front and back of the house.”

About Noble:
Noble is standardizing the digital food and
drink ordering experience by connecting entertainment seekers with local
entertainment venues with a simple digital ordering solution. Noble’s
entertainment experience platform allows in-venue ordering for guests so
they can enjoy more of their time out and venues can benefit from the
incremental revenue and operational efficiencies driven by the platform.
Noble is available for both iOS and Android and works with all point of
sale (POS) systems. For more information, please visit,
or find us on Twitter @OrderWithNoble.