SOCi,
the leader in social media and reputation management for multi-location
brands, today announced the launch of SOCi
Ads PLUS. This new solution makes it easy for
multi-location brands, and agencies to drive growth through localized
social advertising, empowering national and local marketing teams to
efficiently reach their local audiences and promote dynamic, localized
ads across hundreds or thousands of locations in a matter of minutes.
The digital advertising industry is growing quickly– according to eMarketer,
in 2019 spend on digital advertising will surpass spending on
traditional advertising for the first time, totaling an estimated
$129.34B in ad spend by EOY. This trend is increasing as spend on social
media is forecasted to accelerate over the next five years by 66 percent
according to The
CMO Survey. Further, with the decline of organic social reach and
engagement, social advertising has become an essential tactic for brands
and businesses to drive growth through social platforms. It’s no longer
enough to just publish content on Facebook. With 72
percent of brand engagement happening on local social pages,
multi-location brands need to invest in locally targeted paid social ads
to more efficiently reach their top audiences in order to drive reach,
engagement, and revenue.
While Facebook Ads Manager is an extremely powerful and widely used
platform, it’s built for more advanced, national advertisers and doesn’t
offer localized ad solutions across multiple locations. SOCi Ads PLUS
fills this gap and instantly simplifies distributed social advertising
across hundreds or thousands of local Facebook pages.
“Today more and more buying decisions are happening on a local level,
yet National brands are struggling to reach and grow their local
customer base. We developed SOCi Ads PLUS to help our users
seamlessly deploy thousands of local ads that will reach and engage
their local customers,” said Afif Khoury, CEO, SOCi. “Previously it was
nearly impossible to manage the creation of hundreds or thousands of
localized ad creatives and accounts required to do localized social
marketing well. As a result, marketers were forced to use more
generalized creative and copy across all of their markets. With SOCi Ads PLUS
marketers can more effectively connect with their local audiences
and finally drive the results and ROI from social marketing that they
have all been seeking.”
SOCi Ads PLUS supports localized Facebook and Instagram
advertising and builds off the powerful capabilities of Facebook Ads
Manager to introduce multi-location ad workflows. SOCi enables national
and local teams to create and save highly targeted local audiences or
simply reach customers nearby their business locations. To stay on brand
and ensure creative consistency, national managers can create and share
dynamic ad creatives and libraries across local teams and agencies which
can instantly be promoted across hundreds or thousands of locations.
Ads PLUS breaks down the barrier for distributing ads and budgets
across thousands of ad accounts and pages. With dynamic images, text,
and links, plus the flexibility to set custom objectives per ad, brands
and agencies can easily get in front of their local audiences with more
relevant creatives that support their local business objectives. SOCi’s
intuitive reporting dashboard additionally empowers teams to track ad
spend and performance at a national, regional, and local level,
gathering key insights and elevating their ongoing local advertising
strategies.
“Today, the power of localized social advertising is unmatched and as
the industry evolves, we continue to strive for efficient ways to scale
the efforts for our multi-location brand customers without a lot of
manual labor,” said Marti Janson, COO, Mindstream Media. “We are excited
to begin the use of SOCi Ads PLUS to create and promote
ads to hundreds of locations for the same brand. The ability to share
and reuse ad creative, use dynamic images and text, and do all of this
with the flexibility of locally distributed ad budgets will save time
and resources. On the platform, we can post thousands of ad campaigns
instantly, locally, in a targeted fashion, without hassle.”
SOCi Ads PLUS is available immediately on the SOCi platform. For
more information on how to utilize SOCi Ads PLUS to proactively
manage your localized social advertising, please visit this
link.
About SOCi
#60 on the 2018 Inc. 5000 list of the fastest growing companies in
America, SOCi is the leading social media and reputation management
platform built to address the complex workflow needs of highly visible
multi-location businesses. An award-winning leader in the industry, SOCi
has pioneered more than a dozen unique marketing tools to help
multi-location brands oversee, maintain, and protect their brand at the
national level, while simultaneously scaling presence across hundreds,
sometimes thousands, of local pages. For more information on how SOCi
can fuel the success of your social media channels while protecting what
matters most—your online reputation—visit www.meetsoci.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190516005192/en/