ENGAGE ‘19 — Smartsheet (NYSE: SMAR), the platform for enterprise achievement, today announced a suite of solutions that enable organizations to drive greater creativity and effectiveness from marketing and creative content activities. They include new content collaboration capabilities, three Accelerators for Marketing and a series of planned integrations with Adobe Creative Cloud.
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Content Collaboration (Graphic: Business Wire)
“The solutions we’re unveiling today are relevant to a wide range of use cases and industries and make Smartsheet more visual, collaborative and powerful than ever,” said Gene Farrell, Chief Product Officer of Smartsheet. “By streamlining marketing and creative content workflows, we are fixing often disjointed processes and helping individuals and organizations be more agile and effective.”
The new content collaboration features enable Smartsheet users to review, proof, and comment on a variety of file types, manage feedback from internal and external stakeholders, and maintain version control, all in the core Smartsheet application. This means organizations can manage the entire content production process using a single platform. Smartsheet acquired this content collaboration technology through its purchase of an application called Slope earlier this year.
Smartsheet is also releasing three new offerings for marketing teams built to solve critical marketing and creative development workflows. These premium solutions leverage Smartsheet’s new content collaboration features to deliver powerful, tailored experiences:
- Accelerator for Marketing Shared Services helps customers manage high volume, complex service requests from across their entire organization. Teams can manage workflows from intake to completion, while providing transparency for business stakeholders.
- Accelerator for Events combines event planning best practices with Smartsheet’s collaboration features. Event owners can manage everything from planning to scheduling to execution, all the way through to lead collection and processing.
- Accelerator for Campaign Management combines a planning framework with an execution layer to take marketing campaigns to the next level. It also provides real time visibility into campaign status across departments and functions.
A new Adobe Creative Cloud integration will help creative teams eliminate manual work so they can focus on creating amazing content. A Smartsheet extension will appear as a panel within Adobe Creative Cloud, enabling customers to manage workflows without having to switch applications or source content from various tools. Multiple Adobe Creative Cloud applications, including Photoshop, InDesign and Illustrator, will be integrated before the end of the year.
“We’re being asked to support the business with impactful content at an increasingly higher volume—with no change to headcount. It’s crucial that we operate as nimbly as possible while still delivering great work,” said Kevin Branscum, Manager of Brand Marketing & Content at Blue Nile, an online retailer of certified diamonds and fine jewelry. “The right technology can help remove complexity and allow us to focus on what’s truly important, and that’s why we see a lot of value in the Smartsheet platform and roadmap.”
Smartsheet (NYSE: SMAR) is the platform for enterprise achievement. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its 82,000 customers and millions of users to achieve more. Visit www.smartsheet.com to learn more.
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