SmarterHQ,
a leading personalization platform, announced today that it has launched
two key capabilities, App Data Collect and Mobile Push
Messaging, that will help brands easily and flexibly incorporate
mobile into their cross-channel marketing strategy.
Mobile commerce saw a 48.1% growth year-over-year last Cyber Monday, and
more than 90% of time spent on smartphones is spent in-app, according to
recent industry research reports. Mobile app users are highly engaged,
valuable customers, presenting unique opportunities for brands to drive
loyalty and conversion. But marketers face many challenges with
leveraging mobile. It’s often siloed from other channels, app data is
not easily unified across campaigns, and when it comes to powering push
notifications, many solutions don’t take a holistic approach to
personalization—making it hard to deliver compelling, consistent
experiences that keep customers shopping.
SmarterHQ’s expansion into mobile solves these common challenges,
allowing B2C marketers to immediately collect and activate the behavior
of mobile app users in their platform via App Data Collect, and easily
combine the app data with web and offline sources to automate relevant
content across channels, now including Mobile Push. Clients can now
coordinate mobile campaigns alongside email, web, and more to ensure the
most relevant communications are sent to the right customers on the
right channel.
A recent survey
conducted by SmarterHQ revealed that 74% of consumers say push
notifications can be annoying. “This is primarily due to too many
notifications and the fact that marketers aren’t incorporating the right
solutions to better understand customers and deliver accurate messages
that are aware of their various touchpoints with a brand,” said Michael
Osborne, President & CEO of SmarterHQ. “With our expanded mobile
capabilities, brands can now send notifications that consumers actually want
to receive because we take into account their full cross-channel
behavior and history. So if someone browses a TV on a website and
purchases via the app or even in-store, they won’t receive push
notifications over the next few days urging them to buy that same TV.
Instead, they might get notifications for accessories and complementary
products.”
“SmarterHQ connects all of our data sources together and activates
personalized messages across our marketing channels,” said Victor
Chemtob, Director of CRM & Customer Engagement, Sam’s Club. “We started
with email and due to our success there, we’ve extended that success
into mobile push. SmarterHQ’s solution made it easy for us to extract
actionable customer data and integrate with our push channel partner.”
SmarterHQ directly integrates with 25+ partner systems and push
providers to easily fit into a brand’s current vendor/tech ecosystem.
They are SOC 2 Type II and GDPR compliant, ensuring the highest levels
of security and protection of customer data for their clients.
About SmarterHQ
SmarterHQ is a personalization platform that makes it easy for marketers
to increase revenue now and customer relationships over time by powering
highly relevant, cross-channel experiences. Trusted by leading brands
such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line,
SmarterHQ activates real-time, multichannel data, identifies audiences
quickly based on customer behavior and information, and automates
personalized content across outbound and online channels. They have been
recognized by Forrester’s Total Economic Impact study to deliver 667% in
ROI. Learn more at SmarterHQ.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190530005074/en/