Today, While You Were Working, the news-of-the-day digital publication
from SmartBrief, reached 100,000 total subscribers.
While You Were Working has set a new record in newsletter growth and
subscriber engagement for SmartBrief, and continues to gain hundreds of
new subscribers every day.
“We set out to create a single newsletter that would appeal to our
entire community of 6 million readers,” said Andrew Buchholz, Product
Marketing Director at SmartBrief. “With more than 100,000 subscribers to
While You Were Working SmartBrief since October, we seem to be on the
right path. Sean McMahon, editor of the publication, has a knack for
delivering the news in a personal and fun way, which is really
resonating with our readers. Given the rapid growth and high engagement
from readers, we are excited about the future of While You Were Working.”
Created to meet the growing demand for news-of-the-day content, While
You Were Working SmartBrief is tailor-made for readers who are limited
on time, but want to stay up-to-date on news from the worlds of
business, technology, education, cultural trends and beyond.
“While You Were Working taps into the growing desire people have these
days for news sources that leave them feeling informed, but not
infuriated. There are interesting, important and fun stories happening
every day that aren’t plastered all over cable news. While You Were
Working covers those stories and helps readers understand why
they matter,” said Sean McMahon.
Serving nearly 6 million senior executives, thought leaders and industry
professionals, SmartBrief is the leading digital media publisher of
targeted business news and information by industry. By combining
technology and editorial expertise, SmartBrief filters thousands of
sources daily to deliver the most relevant industry news in partnership
with leading trade associations, professional societies, nonprofits and