Six
Flags Entertainment (NYSE:SIX), the world’s largest regional theme
park company, and Atari®—one
of the world’s most iconic consumer brands and interactive entertainment
producers—today announced a licensing partnership that will feature
real-world Six Flags content in the smash hit RollerCoaster Tycoon®
Touch™ mobile game. The Six Flags content will include the company’s
world record-breaking roller coasters and attractions, plus its popular
restaurants, retail stores, and signature landmarks. The selected
properties will serve as special content for RollerCoaster Tycoon®
Touch™ players, giving them the unique opportunity to design and
manage their own theme parks via their mobile devices.
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“We are thrilled to partner with Atari on this carefully curated and
very special in-game content,” said Six Flags President of International
Development David McKillips. “Our strategy of extending the Six Flags
brand—virtually in RollerCoaster Tycoon Touch, and with our branded
theme park destinations worldwide, is very exciting. This platform is a
great way to offer theme park and gaming fans the ability to interact
with the world’s largest and most well-known regional theme park brand,
taking the experience anywhere, anytime.”
“When you think of amazing theme parks and incredible rides, Six Flags
immediately comes to mind,” said Tony Chien, Vice President of
Marketing, Atari. “Atari could not be more excited to collaborate with
Six Flags to bring together the world’s best known regional theme park
brand and RollerCoaster Tycoon, the world’s most popular theme park
simulation series.”
The partnership includes several installments of additional Six Flags
branded assets delivered as periodic content updates, as well as
promotion across Six Flags’ in-park Media Networks and via both
companies’ social channels throughout North America. RollerCoaster
Tycoon® Touch™ is available now on
iPhone, iPad and iPod touch, as well as Android devices.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional
theme park company with $1.5 billion in revenue and 26 parks across the
United States, Mexico and Canada. For 58 years, Six Flags has
entertained millions of families with world-class coasters, themed
rides, thrilling water parks and unique attractions. For more
information, visit www.sixflags.com.
Follow us on Twitter @SixFlags
Like
us on Facebook at facebook.com/sixflags
About Atari
Atari is an interactive entertainment production company. As an iconic
brand that transcends generations and audiences, the company is globally
recognized for its multi-platform, interactive entertainment and
licensed products. Atari owns and/or manages a portfolio of more than
200 games and franchises, including world-renowned brands like
Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster
Tycoon®. Atari has offices in New York and Paris. Visit us online at www.atari.com.
© 2019 Atari Interactive, Inc. All rights reserved. Atari word mark and
logo are trademarks owned by Atari Interactive, Inc.
RollerCoaster Tycoon® © 2019 Chris Sawyer.
RollerCoaster Tycoon® is a registered trademark of
Chris Sawyer. All other marks are the property of their respective
owners. All other trademarks are properties of their respective owners.
Google Play is a trademark of Google LLC.
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