Sigstr today announced it has launched Sigstr Relationships on
Salesforce AppExchange, empowering businesses to connect with and
measure the engagement of their customers, partners and employees in
entirely new ways. This integration allows revenue teams to supplement
the contact and account data already in Salesforce with Sigstr
Relationships data. By leveraging artificial intelligence, Sigstr
Relationships quantifies the universe of authentic human relationships
held by your employees based on the email and calendar patterns that
exist in the corporate email server. By surfacing the networking paths
and relationship scores between a company’s employees and their
partners, prospects and customers within Salesforce, revenue facing
teams gain a massive and complementary set of engagement data, with no
manual data entry.
Built on the Salesforce Platform, Sigstr Relationships is currently
available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000F7gYeUAJ.
Sigstr Relationships
Sigstr Relationships helps teams better understand the quality of
relationships they have both inside and outside of their companies,
unlocking insights that were previously difficult to measure throughout
the entire customer lifecycle. According to research conducted by Sigstr
and Heinz Marketing, over three-quarters of salespeople say that
marketing is not effective at moving deals forward. Meanwhile, over 60%
of marketers say sales isn’t effective at following up on leads. Sigstr
Relationships gives sales and marketing teams powerful and unique
insights into how contacts and accounts are engaging with their brand,
augmenting digital engagement metrics with authentic human communication
metrics.
Sigstr Relationships is especially useful to companies with an
account-based marketing program, allowing them to select better target
accounts, track how ABM campaigns are performing, and monitor how sales
is activating and developing key relationships. Overwhelmingly, 98% of
sales and marketing professionals agree that developing relationships is
critical to new customer acquisition. With Sigstr Relationship data
available in contacts and account records in Salesforce, sales and
marketing teams can stay aligned on a metric that better indicates
likelihood to buy.
Comments on the News
-
“As more B2B marketers become responsible for revenue, they are
finding themselves challenged in measuring engagement through the
later stages of the buyer’s journey,” says Bryan Wade, CEO at Sigstr.
“Now with Sigstr Relationships available in contact and account
records, marketing can understand how their sales team is engaging
after account hand-off, creating a shared metric of success for
account-based teams.” -
“At Snowflake, we often say that our account-based marketing team
works for sales,” said Daniel Day, Director of Account Based Marketing
at Snowflake. “We choose target accounts based on their demographic
fit and behaviors that indicate intent, but once those accounts are
chosen, we never had a good way to measure sales engagement until we
leverage Sigstr Relationships’s Salesforce integration . Now we have
insight into how our most important accounts and the contacts within
them are developing towards a sale.” -
“We are happy to welcome Sigstr Relationships onto AppExchange, as
they provide customers with an exciting new way to gain insight into
authentic B2B relationships,” said Mike Wolff, SVP, ISV Sales,
Salesforce. “The exponential growth of the AppExchange underscores the
enormous opportunity the entire Salesforce ecosystem has in creating
cutting-edge solutions and driving customer success.”
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud
marketplace, empowers companies to sell, service, market and engage in
entirely new ways. With more than 5,000 solutions, 6 million customer
installs and 80,000 peer reviews, it is the most comprehensive source of
cloud, mobile, social, IoT, analytics and artificial intelligence
technologies for businesses.
Additional Resources
- Like Salesforce on Facebook:http://www.facebook.com/salesforce
- Follow Salesforce on Twitter: https://twitter.com/salesforce
- Follow Sigstr on Twitter: http://twitter.com/sigstr
Salesforce, AppExchange and others are among the trademarks of
salesforce.com, inc.
About Sigstr
Sigstr is a relationship marketing platform that turns the billions of
1:1 emails sent every year into powerful brand engagements and practical
relationship intelligence. With integrations into the leading CRMs, MAPs
and Marketing Technologies, Sigstr helps companies get more out of their
employee email by turning it into a channel that understands and engages
their most important audiences. Leading brands like AT&T, Amazon,
SendGrid, Terminus, and Yext are using Sigstr to amplify the value of
every email their employees send. Visit www.sigstr.com
to learn more or connect with Sigstr on Twitter, Facebook or LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190425005214/en/