the pre-eminent provider of mobile-first creative, today announced the
appointment of internet industry veteran Michael Steckler as its chief
revenue officer. Steckler joins the mobile video advertising company
from New York City-based digital and creative agency SocialCode, where
he held the same position.
Shuttlerock’s proprietary platform leverages designers and technology to
quickly create high-performance mobile video ads using a single visual
asset as simple as a still photo.
“I have watched Shuttlerock’s rapid industry ascent with admiration and
interest, so I am particularly pleased to come aboard and contribute to
its continued success and future expansion,” said Steckler. “eMarketer
found that U.S. video advertising spend across social platforms like
Facebook and Instagram is
expected to reach $12.48B in 2020, so the market opportunity for our
solutions – with both agencies and brands alike – is considerable. In
addition to the U.S., we see substantial potential for expansion in EMEA
Earlier in his career, Steckler worked at Microsoft, where he held a
variety of roles including planning and development director of EMEA. In
2007, Steckler joined AOL and oversaw all of its U.K. and Benelux
advertising operations and sales. From 2010 to 2017, he served in a
number of executive roles at Criteo, a Paris-based internet advertising
“Michael’s background in digital advertising is one of the most
extensive I’ve seen, and his track record of success is just as
impressive,” said Jonny Hendriksen, CEO and founder of Shuttlerock. “We
are very excited to have him join our executive team and expect that he
will be at the forefront of charting our strategic growth in 2019 and
Steckler received a Bachelor of Arts with honors from the University of
Sussex. He currently serves as an advisor to New Zealand Trade and
Enterprise, the country’s governmental agency that is chartered with
helping New Zealand companies expand their global reach.
Shuttlerock is the pre-eminent provider of mobile-first creative with
unrivaled speed and limitless scale, unlocking new potential in digital
marketing. Its proprietary platform leverages designers and technology
to quickly create high performance mobile video ads using a single
visual asset as simple as a still photo. The resulting ads allow
agencies and brands to maximize existing creative for a wider audience.
Founded in 2011, Shuttlerock is providing guidance on effective digital
marketing all over the world in over 30 languages and is one of the
leading Facebook and Instagram Marketing Partners. The company has
offices in New York, Los Angeles, Austin, Berlin, Singapore, Tokyo and
Nelson, New Zealand.