SessionM,
the leading customer engagement and loyalty platform, today announced
that it is a Strong Performer in “The
Forrester Wave™: Loyalty Technology Platforms, Q2 2019” report.
SessionM was included as one of the 13 most significant loyalty
technology platforms in an evaluation of 28 criteria spanning current
offerings, strategy, and market presence.
“SessionM doubles down on data-driven loyalty execution. SessionM’s
solution combines data, campaign, offer, and loyalty management
capabilities to help companies maximize the value of customer
relationships through loyalty tactics they classify as ‘above the line’
(such as points and tiers) and ‘below the line’ (such as surprise and
delight, product recommendations, or personalized offers),” states the
Forrester Wave Loyalty Technology Platforms report. “The Boston-based
vendor focuses on loyalty as an outcome, and its SaaS platform powers
loyalty programs and campaigns for quick-service restaurants, retail,
consumer packaged goods (CPG), and travel and hospitality brands. And,
as Salesforce’s preferred loyalty provider for enterprises, SessionM’s
solution tightly integrates with Salesforce’s marketing, service, and
commerce clouds.”
SessionM is purpose-built for growing customer engagement and loyalty
and works with several of the world’s largest and most recognizable
brands such as Chipotle, Air Canada and Barneys New York to deliver
superior personalized experiences rooted in customer data. The SessionM
Platform drives value across the entire customer lifecycle – from
customer data management and campaigns and engagement to POS offer
management and loyalty management. With robust tools and partnerships
and integrations with hundreds of creative agencies, strategy
consultants, systems integrators, and other martech solutions, SessionM
takes a multi-pronged approach to driving business results and inspiring
customer loyalty.
According to the Forrester Wave: “As legacy technology matures, improved
analytics, marketer-friendly tools, and partner ecosystems dictate which
providers will lead the pack and help their clients cement long-term
relationships with customers.”
“Brands cultivate loyalty by first understanding their customers and
what drives them, then delivering on their expectations. None of that
can be done without data, which is why we’ve built SessionM around
making data actionable,” said Lars Albright, co-founder and CEO at
SessionM. “We’re glad to see Forrester call us a Strong Performer when
it comes to loyalty technology platforms as we feel this validates our
vision, strategy, and the platform enhancements we’ve made over the past
few years.”
To learn more about the SessionM Platform, visit https://www.sessionm.com/platform/.
“The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” report is
available for download at: http://info.sessionm.com/forrester-wave-loyalty-technology.
About SessionM
SessionM is a customer engagement and loyalty
platform empowering the world’s most innovative brands to forge stronger
and more profitable customer relationships. The platform scales for the
enterprise, globally. SessionM is headquartered in Boston with offices
around the globe. For more information on SessionM, visit www.sessionm.com.
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