the leading customer engagement and loyalty platform, has announced that
it is providing data management platforms (DMPs) with loyalty and
engagement data to further strengthen their ability to target known and
unknown customers with highly personalized campaigns and advertising
across all media channels.
By combining the declared, observed and calculated data captured by the
SessionM Platform with a DMP, brands are now able to execute robust
digital advertising campaigns and look-a-like targeting to acquire new
customers. With first-party data, attributes and segments enriching DMP
data, companies can build more targeted audiences for paid media
channels. The advanced segmentation capabilities of SessionM and the
powerful targeting prowess of a DMP also significantly reduce wasted ad
spend and create higher match rates, leading to notable marketing
“The SessionM Platform is world-class in terms of understanding the
unique points of motivation and sensitivity for each individual existing
customer,” said Patrick Reynolds, chief marketing officer at SessionM.
“We are now able to interject those insights into DMPs and other
acquisition tools to identify others who match those characteristics,
rapidly expanding the overall pie by imbuing those systems’ third-party
data with our first-party intelligence. At the same time, the confluence
of technologies throws open the aperture of how and where you can engage
existing customers. Businesses will engage existing customers at risk of
churn across the web, for instance, outside of just within ‘owned
channels.’ This is very much a ‘1+1=3’ innovation.”
SessionM has unlocked an unprecedented view of the consumer profile,
further allowing brands to take action based on metrics including
customer recency, frequency and lifetime value. Additionally, bringing
loyalty data to paid media allows companies to keep their rewards
program top of mind. For example, brands are able to better target
loyalty members who haven’t made a transaction in the last 30 days.
Passing data from SessionM to a DMP will enable paid media to drive
customers back to the funnel for conversion online or in-store.
SessionM is a customer engagement and loyalty
platform empowering the world’s most innovative brands to forge stronger
and more profitable customer relationships. The platform scales for the
enterprise, globally. SessionM is headquartered in Boston with offices
around the globe. For more information on SessionM, visit www.sessionm.com.