Press release

Samsung Showcases Innovative Display Solutions at New, State-of-the-Art Executive Briefing Center in Irvine

Sponsored by Businesswire

Today, Samsung
Electronics America, Inc.
announced the opening of the latest Executive
Briefing Center (EBC)
in Irvine, California. The 7,500 sq. ft.
state-of-the-art facility features the full Samsung digital display,
commercial TV and monitor portfolio. The new location is the third
briefing center for Samsung in the United States behind New
and New
, and the first in California. The EBC will be open five days a
week from 9 a.m. – 5 p.m. PDT and is in the center of Orange County.

“Samsung has a rich history of innovative display solutions and we are
thrilled at the opportunity to showcase our technology, built for
business at the new EBC,” says Mario DiAntonio, Team Leader – B2B
Technical Account Management at Samsung Electronics America. “This
world-class center will be a space where we can highlight the latest in
cutting-edge display technologies, designed to drive meaningful
engagement and accelerate growth in business.”

Samsung leaders will host everything from customer meetings to large
events and workshops at the new EBC. Recently
released data from IHS Markit
, the leading provider of digital
signage market data, identified Samsung as the top selling brand in the
industry since 2009. According to the IHS Technology report “Public
Display Market Tracker,” Samsung accounted for 25.8% of the global
market share for digital signage unit sales in 2018.¹ Samsung offers
technology that fulfills the increasing demands of today’s businesses,
provides the opportunity to transform workspaces and create new,
immersive experiences for customers.

The EBC will feature the below technologies, among others.

The Wall

Samsung’s 146-inch “The
is the world’s first modular, MicroLED display that delivers
intense black and pure colors along with outstanding brightness and
contrast. Its 0.8 mm-pixel pitch delivers near perfect viewing from any
angle. Additionally, the bezel-less design enables the individual
modules of The Wall to fit together seamlessly, removing limitations to
screen size and making it difficult to tell where the screen ends, and
the wall begins.

Intelligent 8K Digital Signage

The new
Samsung QLED 8K Signage
pairs the market’s highest resolution
display with Artificial Intelligence (AI) upscaling technology to
produce lifelike images and allow users to enjoy immersive viewing
experiences. The AI upscaling technology in the commercial displays
captures the attention of customers including store owners and
advertisers. The new slim design, at less than 40mm deep, provides
hassle-free installation and with Samsung’s advanced optical technology,
the screen blends into nearly any environment. With a resolution of
7,680 x 4,320 pixels, individual pixels in an image become imperceptible
to the human eye. The QLED 8K display delivers enhanced color
presentation through local dimming and Quantum Light Control as well as
features HDR10+
along with 4,000nit peak brightness. Installation is expected to begin
this summer.

LED Displays for Commercial Settings

Samsung’s IF
Series displays
in fine pixel pitches P1.2 and P1.5 will also be
featured at the EBC. The displays leverage LED HDR scene adaptation
technology to showcase a detailed and realistic picture. Samsung LED
Display IF Series reach peak brightness levels nearly two times higher
than standard LED maximum brightness norms. Often, conventional LED
displays struggle to present red, green and blue color hues accurately
and without distortion in low grayscale settings. The IF Series displays
alleviate these challenges through a unique grayscale management
algorithm that maintains consistent R/G/B gradation for improved color
accuracy. As a result, low-brightness indoor environments, such as
galleries, museums and shops, can display content at optimal quality
with uniform and precise color expression.

Collaborative Workplace Solutions

Samsung displays and solutions designed for the workplace offer
extensive connectivity and advanced functionality. The Samsung
 featured at the EBC is a versatile and portable digital
flipchart that enhances today’s fast-paced, digital-centric workflow.
The 55-inch UHD display supports up to four simultaneous writers so
teams can work together with ease. It drives greater collaboration,
expands presentation capabilities and is ideal for all types of
meetings, from training to group brainstorming. Also showcased is the
QBN-W series, available in 75-inches, featuring enhanced touch
technology, the intuitive MagicIWB S5 solution and UHD picture quality
to boost productivity and collaboration.

Interested customers and partners can experience the cutting-edge
technology first-hand by scheduling a visit to the EBC online.

About Samsung Electronics America, Inc.

As a global technology leader, Samsung Displays provides a diverse
portfolio of enterprise technologies including digital signage, LED,
hospitality TVs, and Desktop displays. Samsung puts the customer at the
core of everything we do by delivering comprehensive products, solutions
and services across diverse industries including retail, healthcare,
hospitality, education and government. Samsung Displays is committed to
helping customers realize the promise of a digital business. For more
information, please visit, call 1-866-SAM-4BIZ or
follow Samsung Business via Twitter @SamsungBizUSA.

1 Note: Consumer TVs, along with Commercial Lite and
Hospitality TVs used for signage are excluded.