R.R.
Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global
provider of multichannel solutions for marketing and business
communications, today announced that it has entered into a strategic
agreement with Marketing
Evolution, provider of the most powerful marketing measurement and
optimization solutions.
With this new agreement, RRD will provide clients with best-in-class
marketing attribution capabilities through Marketing Evolution’s
advanced decision-making platform, while Marketing Evolution will
benefit from RRD’s strong analytic consulting resources and customer
insight capabilities. Together, the companies will provide marketers
with deeper insights into their customers’ behaviors across both online
and offline channels, in order to maximize the return on their marketing
programs.
“Today’s consumers expect personalized, relevant customer experiences,
regardless of channel, and marketers are rapidly evolving to meet those
demands — while under continued pressure to measure the return on their
investment,” said Doug Ryan, President, RRD Marketing Solutions.
“Through this agreement, RRD will pair our deep customer insights with
Marketing Evolution’s attribution and optimization capabilities,
allowing marketers to move closer towards truly measurable engagement
with individual customers.”
Recognized by Forrester
as a Leader in marketing measurement and optimization solutions,1
Marketing Evolution’s marketing measurement and optimization platform
improves marketing spend and campaign measurement through integrated,
person-level data that delivers the most accurate attribution and media
optimization recommendations. The platform equips marketers with the
insights to prove the effectiveness of their marketing activities at all
stages of the buyer journey, with detailed performance measurement that
shows how brand investments directly impact sales.
“RRD has led thousands of clients to optimize customer engagement –
through inspired content, meaningful interactions and predictive
insights,” said Rex Briggs, CEO and founder of Marketing Evolution.
“Marketing Evolution’s agreement with RRD will empower their clients to
maximize the value of their marketing data – to truly measure the
performance of every campaign at the person level and create a great
customer experience while directly connecting the line between marketing
and sales.”
For more information on RRD and Marketing Evolution, please visit ms.rrd.com
and marketingevolution.com.
About RRD
RRD is a leading global provider of multichannel business communications
services and marketing solutions. With more than 50,000 clients and
39,500 employees across 34 countries, RRD offers the industry’s most
comprehensive offering of solutions designed to help companies—from Main
Street to Wall Street—optimize customer engagement and streamline
business operations across the complete customer journey. RRD offers a
comprehensive portfolio of capabilities, experience and scale that
enables organizations around the world to create, manage, deliver, and
optimize their marketing and business communications strategies. For
more information, visit rrd.com.
About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and
optimization solutions that increase campaign performance, sales, and
engagement. Leveraging patented technology and data from hundreds of
sources, our breakthrough person-level approach provides marketers with
actionable insights to prospectively recommend media, message, and
budget allocation. Forward-looking brands rely on Marketing Evolution to
deliver accurate unified marketing measurement across both online and
offline channels, while maximizing their media spend, marketing return
on investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.
1 The Forrester WaveTM: Marketing Measurement and
Optimization Solutions, Q2 2018
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