RocketDocs, a business-to-business software development company,
announced today it has named AI and enterprise software expert Xena
Ugrinsky its Chief Technology Officer.
Ugrinsky will work with clients to advance and implement RocketDocs’
platform, ResponseFull™, which combines SaaS technology and
content management best practices to enable effective response
capabilities. ResponseFull™ delivers results for enterprise teams
seeking to give customers, partners, and regulators the best response
every time to drive revenue, drive business success, and ensure full
compliance at all times.
“Adding Xena to our team is a huge win for RocketDocs,” said Jason
Pappas, RocketDocs’ CEO. “She is a luminary in the industry and has an
incredible breadth of knowledge in AI, technology enabled
transformation, and enterprise software. She is a skilled strategist,
and our clients will benefit greatly from her insights into technology’s
impact on their industries and how our ResponseFull platform will help
them solve content chaos, which saps time and profits from their
Prior to joining RocketDocs, Ugrinsky was Senior Vice President of
Analytics, Cloud, and Strategy at Booz Allen Hamilton. She was also CTO
of the Global Performance Management and Analytics organization at KPMG,
and managing partner at Pinnacle Worldwide, a hosting and managed
services startup that she and her partners sold in 2008.
“We are entering an age of AI that will transform routine business
functions into profit centers,” Ugrinsky said. “Applied machine learning
will be the catalyst, and the human productivity derived will be the
significant value driver. In effect, this will be the long-awaited
collaboration of human and machine. I’m excited to join RocketDocs and
make that a reality for our customers.”
Ugrinsky frequently speaks on topics related to technology-enabled
transformation and the journey to becoming an “Intelligent Enterprise.”
She is also the author of “Enterprise AI – Your Field Guide to the New
Business Normal,” which will be released this month and discusses
enterprise AI adoption, implications for the C-suite operating model,
and the re-skilling of the workforce necessary to succeed in applied
Ugrinsky has an MBA in Information Systems from New York University
Stern School of Business and a BBA in Finance from Hofstra University.
She holds certificates from MIT in Data Science in Business, and Hackett
for Management Advisory.
She sits on the advisory board of r4 Technology, a cross-enterprise AI
solutions company, MindStream Analytics, a provider of enterprise
performance management services, as well as serving as the Chairman of
the Board of Graham’s Foundation, a non-profit lending guidance and
support to families who experience premature birth and its often
devastating effects. Ugrinsky also mentors start-up management teams in
the technology and the burgeoning cannabis markets.
RocketDocs launched a breakthrough SaaS platform in February 2019 that
provides a seamless FullScale Response Value Chain™ to help companies
better manage vast amounts of content to increase profitability.
RocketDocs’ ResponseFull platform enables B2B companies to prepare and
oversee business responses, including RFPs, RFIs, DDQs and SOWs, with
speed, accuracy, and compliance. ResponseFull takes the pressure off of
the customer-facing teams who prepare business responses, which include
sales, sales operations, sales engineering, professional services,
customer success, marketing, and technology.
Included in RocketDocs clients are top 100 global financial services
firms that are industry leaders in asset management, brokerage,
insurance, and banking. Its asset management clients have more than $65
trillion in assets under management and leverage ResponseFull to
drive productivity, profit, and compliance. It also works with the
world’s leading technology organizations, including a top five global
software company, which has deployed ResponseFull to
improve sales and customer service, and has realized productivity gains
of more than 10x and ROI of more than 20x. Other clients are in
healthcare, manufacturing, distribution, professional services and
energy and utilities.
RocketDocs, formally known as Proposal Software, is a Baltimore,
MD-based company that has spent two decades combining professional
services and SaaS solutions to save time and reduce costly man hours
spent managing content and creating information assets. Today, global
banking and finance organizations, leading technology companies, and
global enterprises leverage ResponseFull solutions for sales enablement,
and to enable all manner of effective business responses and
communication. Visit www.responsefull.com for