Press release

RLJ Equity Partners LLC Acquires Virteva LLC to Merge Into Crossfuze

Sponsored by Businesswire

RLJ Equity Partners LLC (“RLJ”), an affiliate of the RLJ Companies, has
acquired a majority interest in Virteva, LLC (“Virteva”). Founded in
2005, Virteva is a privately held Minneapolis, Minnesota-based company
that is a Gold ServiceNow partner and leading provider of managed
services for digital enterprises. The Virteva team will join Crossfuze
to offer a more dynamic global organization. Financial terms of the
transaction were not disclosed.

Advancing Crossfuze’s ServiceNow and Managed Services growth strategy,
Virteva is bringing a complementary customer base in the United States,
and an accomplished team of experts. The new company will have 100
dedicated ServiceNow consultants and developers and over 600 total
employees globally. The company’s global headquarters are in Arlington,
Virginia, with country headquarters in Minneapolis, Toronto, London and

“We believe the Crossfuze and Virteva teams are a winning combination
for customers. Combining the strengths of the two entities will advance
our strategic vision and accelerate our growth,” said Nigel Howard,
principal at RLJ. “Both leadership teams have demonstrated their ability
to deliver significant value to customers and partners while providing
employees the ability to advance their careers by establishing a culture
of innovation and collaboration.”

The merged company, known as Crossfuze, is uniquely positioned to help
customers deliver long-term ServiceNow digital transformation with
speed, confidence and scale. In the last year, Crossfuze has been
officially recognized by ServiceNow as the partner with the Highest
Customer Satisfaction for the Americas and the EMEA Accelerated Growth
Partner of the Year. Similarly, Virteva was awarded the Partner of the
Year designation by ServiceNow in 2018.

“Crossfuze is delivering dynamic customer success in three continents.
Virteva brings the right kind of people with a customer-first approach.
For today’s hypercompetitive business landscape, a market leader must
ensure that customers around the world are receiving the highest quality
experience,” said Chris Howard, president and chief executive officer of
Crossfuze. “By adding Virteva’s proven capabilities and deeply
knowledgeable resources, we are taking the next step toward Crossfuze’s
vision of superior customer experiences.”

Virteva is a well-known Gold Sales and Services Partner for ServiceNow,
and the company has deployed over 600 projects. These services allow
organizations to take advantage of new cloud technologies to improve
workflows and optimize operating expenses.

Tom Kieffer, chief executive and co-founder of Virteva, said, “Like
Crossfuze, Virteva has been growing and sharpening its expertise to
service the digital enterprise. Our company will be the preferred
professional services partner for ServiceNow and Managed Services.” As a
new Crossfuze board member, he added, “The combination of the two
companies brings tremendous opportunity for our customers and employees.”

The acquisition of Virteva is the second ServiceNow-related acquisition
that RLJ has made in the last six months. In October, RLJ acquired
Crossfuze to enter into the ServiceNow market.

“The combination of Crossfuze and Virteva significantly increases the
company’s scale and service offerings necessary to be a preferred
partner for ServiceNow consulting and implementations in North America
and Europe. ServiceNow is transforming the enterprise by automating
workflows for information technology, asset management, customer service
and human resources,” said Jerry L. Johnson, partner of RLJ Equity
Partners and Chairman of Crossfuze. “We will make significant organic
and inorganic investments to continue to support the depth and breadth
of the current and future needs of our corporate and government

DLA Piper LLP provided legal counsel to RLJ Equity Partners. Fredrikson
and Byron, P.A. provided legal counsel, and Piper Jaffray Companies
served as financial advisor to Virteva.

About Crossfuze

Founded in 2000, Crossfuze is a leading ServiceNow Gold Sales and
Services Partner, recognized by ServiceNow as the partner with the
highest customer satisfaction for the Americas. With over 1,200
implementations, 18 years of Enterprise Service Management experience
and a global reach, Crossfuze is known for providing superior service
and in-depth knowledge that enables organizations to accelerate the path
to achieving their ServiceNow vision. For more information, visit
and follow Crossfuze on LinkedIn
and Twitter.

About Virteva

Virteva, a Gold ServiceNow Partner, provides a full suite of
as-a-service solutions to deploy, manage and serve on the ServiceNow
platform. With a battle-tested approach designed for the digital
enterprise, Virteva ensures success for its customers and the people
those customers serve. Virteva has over 130 employees and serves
companies nationally from its headquarters in Minneapolis, Minnesota.

About RLJ Equity Partners

RLJ Equity Partners is a middle-market private equity firm focused on
generating long-term capital appreciation by investing in profitable and
growing businesses led by strong management teams. Founded in 2006 by
Robert L. Johnson in partnership with The Carlyle Group, RLJ originates
structures and invests in traditional buy-outs, recapitalizations and
add-on acquisitions. RLJ Equity Partners is a portfolio company of The
RLJ Companies. For more information, visit