RichRelevance,
the global leader in Experience Personalization, today announced that
brands, manufacturers and wholesalers are increasingly embracing
RichRelevance’s AI-driven Hyper-personalization to complement
traditional sales channels and drive digital revenue growth.
RichRelevance’s comprehensive B2B personalization solution allows B2B
leaders to simplify, guide and help their customers navigate complex
buying processes as research and purchasing increasingly shifts online.
With RichRelevance, B2B leaders can use proven technology to meet and
exceed buyer expectations for a self-service, consumerized experience
that is both memorable and relevant.
“B2B purchasing is rapidly moving online, but B2B digital experiences
struggle to match B2C expectations,” said Robb Miller, SVP Americas at
RichRelevance. “RichRelevance brings powerful AI-driven personalization
to help B2B companies differentiate and win on the basis of the digital
experience they offer to buyers. Now companies can go beyond traditional
sales channels to personalize and orchestrate new digital touchpoints
that comprise today’s B2B customer journey.”
At the upcoming B2B
Online conference, Mr. Miller will be joined by Jamie Werve,
Director of eCommerce Strategy at Insight Enterprises, to lead a session
on digital innovation in B2B personalization, as well as share a case
study on growing digital revenues by combining eCommerce and account
management with AI-driven personalization. The session takes place on
Monday, April 29 at 4:40 pm in Chicago, Illinois.
RichRelevance’s Xen AI platform allows companies to cut through the
complexities of B2B commerce – endless catalogs, price transparency,
nuanced contractual requirements, multiple buyers, and integrated
account managers – to treat each business buyer as an individual. The
solution uniquely solves for B2B requirements with personalization that
understands implicit as well as explicit preferences, real-time
activity, intelligent rules and leverages product compatibility to
deliver product guidance and relevant content seamlessly across sales
channels. Client success stories include:
-
Insight
Enterprises: Insight turned to RichRelevance to create and deliver
a better digital experience for their customers. After incorporating
AI-driven personalization across the buyer journey, Insight has seen
tremendous results, including 69% increase in YoY revenue generated
from homepage personalization; 275% increase in Marketing Qualified
Leads (MQLs) from personalized partner campaigns based on behavior;
and 78% YoY increase in sales generated from product recommendations
on product detail page. (Insight
case study)
-
CDW:
With 100,000+ products, 1,000+ partners and 5,000+customer-facing
trusted advisors, RichRelevance’s Hyper-personalization allows CDW to
deliver an engaging, immersive and relevant customer experience
tailored for industry, company and individual role, as well as unique
goals and preferences. Using RichRelevance’s B2B personalization
suite, CDW is able to bring together pertinent data and systems around
every customer to provide the most relevant, memorable experience,
increasing sales while enhancing customer satisfaction. Additional
results include significant increases in both cross-sell attach rates
and average order value; improved operational efficiency and
merchandising effectiveness; and improved product awareness and
conversion through onsite search by delivering more relevant results. (CDW
case study) -
Atea
is the market leader in IT infrastructure in Europe’s Nordic and
Baltic regions and uses RichRelevance to personalize the buying
experience on their eCommerce site. RichRelevance is both a partner
and platform that understands how Atea’s complex business differs from
traditional B2C retail and solves for the complexities and nuances of
the B2B challenges they face, including the ability to manage product
compatibility challenges and accommodate for diverse and restricted
catalogs across customer accounts. After implementing RichRelevance,
Atea has seen higher product engagement which has resulted in up to
20% increase in basket size. (Atea
case study)
Additional RichRelevance resources for B2B brands include:
About RichRelevance
RichRelevance is the global leader in Experience Personalization,
driving digital growth and brand loyalty for 200 of the world’s largest
B2C and B2B brands and retailers. The company leverages advanced AI
technologies to bridge the experience gap between marketing and commerce
to help digital marketing leaders stage memorable experiences that speak
to individuals – at scale, in real time, and across the customer
lifecycle. Headquartered in San Francisco, RichRelevance serves clients
in 44 countries from nine offices around the globe. For more
information, visit www.richrelevance.com.
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