Press release

Reflection Sciences Announces $1.3M Seed Round and Three New Board Members

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Reflection
Sciences, Inc., has recently closed a $1.3M seed round. This round
was led by Edmentum, the previously announced K–12 distribution partner
for Reflection Sciences and joined by the University of Minnesota’s
Discovery Capital Fund and other investors.

In addition, Reflection Sciences has appointed three new board members:
Dr. Elanna Yalow, chief academic officer of KinderCare
Education; Eric Doan, chief financial
officer of Edmentum;
and Teresa Marchek, senior director of Be
The Match. These three individuals join existing Reflection Sciences
board members Jeff Shelstad, CEO; Dr. Stephanie Carlson, cofounder and
chief science officer; and John Carlson, chairman of the board.

“I have watched the development of Reflection Sciences over the last
several years. I am convinced the field of executive function will
continue to grow in acceptance and importance, and Reflection Sciences
is uniquely positioned to capitalize on this growing global initiative.
I am excited to see the company expand its impact on more children in
our country and around the world.”
– Dr. Elanna Yalow,
chief academic officer of KinderCare Education

“This seed funding is crucial for advancing the work of Reflection
Sciences. These new funds allow us to hire the talent to produce
engaging professional development courses, educate our audiences about
the importance of Executive Function, and develop additional
interventions to support the crucial Executive Function skills of
children.”
– Jeff Shelstad, CEO of Reflection Sciences

Founded by University of Minnesota professors Dr. Stephanie
M. Carlson and Dr. Phil
Zelazo, Reflection Sciences provides professional development,
training, and tools that further the understanding, measurement, and
improvement of executive function. Executive
function skills are correlated with social development, school
readiness, academic achievement, and mental and physical health.
Reflection Sciences’ state-of-the-art measurement tool, the Minnesota
Executive Function Scale (the MEFS App™), is the first objective,
scientifically based, and normed direct assessment of executive function
for ages 2 years and up.

For more information about the Reflection Sciences Board of Directors
and the MEFS App™, visit: http://www.reflectionsciences.com

About Reflection Sciences

Reflection Sciences, Inc. (www.reflectionsciences.com)
provides professional development, training, and tools for assessing and
improving executive function skills. The Minnesota Executive Function
Scale (the MEFS AppTM) is the first objective, scientifically
based, and normed direct assessment that validly and reliably measures
executive function skills in children from two years of age and up. The
MEFS App™ is a quick (five-minute), fun game for students, and it
provides vital data for educators and parents on a student’s executive
function skills.

Edmentum is a trademark of Edmentum, Inc.

the MEFS App is a trademark of Reflection Sciences, Inc.