Press release

Reducing Churn Rates by 2X for a Consumer Electronics Retailer with the Help of Customer Analytics | Quantzig’s Latest Success Story

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A global data analytics and advisory firm, Quantzig, has announced the completion of their latest customer analytics in retail engagement for a leading consumer electronics retailer. During the course of this engagement, the analytics experts at Quantzig helped a German consumer electronics retailer to identify the factors affecting the bottom line and are responsible for churn.

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Quantzig is well-known for helping its clients for over 15 years across the globe with its customer analytics solutions. Our customer analytics solutions help businesses to offer in-depth insights into customer behavior, attitudes, and sentiments that you can leverage to improve customer relationships and drive loyalty. Quantzig’s solutions also help companies to anticipate customers’ buying preferences and future behaviors while taking into account their past behaviors.

Talk to our customer analytics experts to know how customer analytics can help you reduce attrition, enhance customer lifetime value and maximize profitability.

The Business Problem

The client, a leading consumer electronics retailer, was unable to identify higher-value customers. As a result, they were spending more time and resources in building loyalty programs to drive bottom-line results. Also, the client wanted to improve its approach to customer churn analysis to reap maximum benefits from a well-segmented and thoroughly analyzed customer database.

This case study explains how we helped the retail industry client with our customer analytics solutions to identify flight risk customers and factors driving their buying decisions.

Quantzig’s customer analytics solutions help companies to enhance customer retention and customer segmentation strategies. Request a free brochure of our analytics solutions to gain in-depth insights.

Solution Offered and Value Delivered

Our experts adopted a holistic three-step approach to help the client tackle their core business challenges. The solutions offered helped the client to identify inefficiencies in business operations and boost customer satisfaction.

By leveraging customer analytics in retail, the client was able to:

Customer analytics in retail engagement offered predictive insights on:

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About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: