In support of the ever-evolving B2B marketing landscape, Red House has
further strengthened its management team by hiring an industry veteran
to lead Client Management.
Citing client growth, driven particularly through its B2B data-driven
technology and digital marketing services, the firm sought an
experienced candidate to lead its client services team.
Melanie Skotarski was hired as Vice President of Client Management, and
joins the firm with 20 years of experience that includes senior
management roles for clients and agencies. Skotarski joins Red House
from First Data, and her extensive experience in leading teams to market
data and technology-based products will further increase the firm’s
ability to effectively help clients achieve their goals.
“We are constantly pushing the envelope with new and innovative ways to
engage our B2B clients’ customers and prospects, with a seamless and
personalized user experience that is increasingly driven through data
and digital,” said Joe Youngs, Senior Vice President and Head of
Consulting Services at Red House. “Melanie brings a depth of skill and
experience that is already making an impact on the strategic
recommendations and breakthrough creative product that Red House
delivers for clients,” he added.
Red House B2B Marketing helps clients achieve their goals through
strategic, data-driven marketing programs that drive positive results.
The agency is a full-service firm offering integrated solutions such as
account-based marketing, content and digital marketing, and services
such as analytics, automation, creative and website development. To
learn more, visit www.redhouseb2b.com.