Press release

Prezzee: Australia’s #1 Fastest-Growing eGift Card Company is Championing the Fact That Mom Knows Best This Mother’s Day

Sponsored by Businesswire

Prezzee has the indecisive and time-poor shopper covered this Mother’s Day. With the press of a button, shoppers can purchase a Prezzee Mother’s Day Smart eGift Card – one eGift card that gives Mom instant access to hundreds of top retailer gift cards.

Shoppers can buy ahead and schedule The Prezzee Mother’s Day Smart eGift Card to arrive right on time directly to Mom’s email or phone, or they can buy and send instantly at just the right moment on Mother’s Day. Whether it’s for mom, mother-in-law, mom-to-be or even Grandma, they get to choose exactly what they want.

It’s the ultimate shopping spree wrapped up in one great gift card and designed to spoil Mom for choice. Valid for three years, Mom can swap her eGift card however she likes – from shopping the latest fashion trends at Macy’s and Bloomingdales, to shopping for homewares at Bed Bath and Beyond or Lowes, to the endless beauty options available at Sephora.

With Prezzee, shoppers can record a personalised video or audio message to make their Mother’s Day gift card even more special, for no additional cost. They can also include a photo and make the Prezzee’s Mother’s Day eGift card uniquely tailored to Mom, transforming the traditionally perceived ‘thoughtless’ gift card into something memorable, magical and unique.

“The US gift card market is currently worth $260 billion, with 35% spending on digital gift cards. With American consumers locked down at home, along with time-poor shoppers on the rise, we are seeing an even greater surge in popularity of digital gift cards. At Prezzee, we’re trying to change the narrative that gift cards are impersonal by giving the option to record a video or audio message or add a photo to make it extra special for the recipient,” says Tony Karp, CEO.

Check out the Prezzee 2021 Mother’s Day eGift Card.

How does it work? It’s simple.

How to send:

  1. Select the special edition Prezzee Mother’s Day Smart eGift Card and the gift value
  2. Choose a greeting card and add your own photo, video or audio message
  3. Send it to Mom’s inbox or phone instantly. Done!

How to swap:

  1. Click on the Prezzee Mother’s Day Smart eGift Card from your email or SMS message
  2. Select a retailer eGift card and the amount to swap to that card
  3. Repeat until the money runs out!

Here’s a selection of what the Prezzee Mother’s Day Smart eGift Card can unlock for the special Mothers in your life:

For the beauty obsessed Mom

Beauty junkie Moms can indulge and haul the latest beauty trends at Sephora, and Ulta Beauty, or pick up the essentials at CVS.

For the Adventure Seeker Mom

Whether Mom likes to ski, surf or sky-dive – amazing experiences – and the accessories to match await with retailers such as TopGolf, Gander Outdoors or Columbia.

For the Mom-to-be

Prezzee will ensure the mom-to-be in your life is catered for, from indulgent spa-quality massage directly to your home with Soothe, to decorating the baby’s room with Pottery Barn, to picking out the cutest toddler threads at OshKosh B’gosh.

Make Mother’s Day gifting easy and instant, and visit or more details.

About Prezzee

Prezzee is a leading global eGift card platform founded in Australia, with operations in North America, United Kingdom, and New Zealand. A digital gift card solution changing the art of gifting, Prezzee allows you to buy, send, store and redeem digital gift cards instantly.

Prezzee was designed to solve the problem of sending gift cards for both corporates and consumers. In B2B, Prezzee Business enables simple bulk sends, instant delivery with the option to co-brand with your corporate logo. In the consumer market Prezzee allows users to choose from hundreds of eGift cards with the option to customise and personalise their eGift Card.

Having experienced an online shopping boom with US customers during the pandemic, Prezzee launched an eGift card and Prezzee app, which enables shoppers to shop online and on their mobile phones at any of its retail partners. Prezzee has processed more than $600m worth of online gift cards for its retail clients globally – and counts more than 120 US brands in its portfolio – up from about $150m for the previous financial year. Prezzee now has deals to supply gift cards to more than 400 retailers and businesses, including Afterpay, Zip and Klarna, and is growing exponentially.


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