Press release

Pinkfong Joins the 50 Million Subscriber Club on YouTube

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Pinkfong, the brand behind the No.1 most-viewed YouTube video ‘Baby Shark Dance’, hit another milestone on YouTube as its channel surpasses 50 million subscribers.

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The global hit Pinkfong Baby Shark’s YouTube channel surpassed 50 million subscribers as of June 29th, 2021 in ET. With the massive popularity of Pinkfong Baby Shark, Pinkfong became one of the most influential digital brands for kids. Released in 2016, Pinkfong’s Baby Shark Dance holds the position as the No.1 most-viewed YouTube video since November 2020 and surpassed 8.8 billion views as of June 2021. Fun, educational content capturing the cultural zeitgeist is what makes kids and families fall in love with Pinkfong. (Graphic: Business Wire)

The global hit Pinkfong Baby Shark’s YouTube channel surpassed 50 million subscribers as of June 29th, 2021 in ET. With the massive popularity of Pinkfong Baby Shark, Pinkfong became one of the most influential digital brands for kids. Released in 2016, Pinkfong’s Baby Shark Dance holds the position as the No.1 most-viewed YouTube video since November 2020 and surpassed 8.8 billion views as of June 2021. Fun, educational content capturing the cultural zeitgeist is what makes kids and families fall in love with Pinkfong. (Graphic: Business Wire)

Pinkfong Baby Shark – Kids’ Songs & Stories’, the official English channel of the global children’s entertainment brand Pinkfong, surpassed 50 million subscribers as of June 29th, 2021. Following the K-pop giant BTS’s BANGTANTV, Pinkfong became the 4th most subscribed YouTube channel based in South Korea.

In October 2018, the channel received the Diamond Creator Award, which is given by YouTube to channels that reach 10 million subscribers, and has grown with 30% subscriber growth per year on average ever since. Pinkfong now has 82 million subscribers from all related channels.

With the massive popularity of Pinkfong Baby Shark, Pinkfong became one of the most influential digital brands for kids. Released in 2016, Pinkfong’s Baby Shark Dance holds the position as the No.1 most-viewed YouTube video since November 2020 and surpassed 8.8 billion views as of June 2021.

Furthermore, Baby Shark’s Big Show!, Pinkfong Baby Shark’s new series co-produced by Nickelodeon Animation Studio, is one of the top-rated preschool series among kids two to five years old in the U.S. and nominated for ‘Outstanding Casting for a Daytime Animated Program’ at the 48th Daytime Emmy Awards. Pinkfong Wonderstar, Pinkfong’s TV animated series, also expands its global reach, launching on YouTube Originals and leading TV and OTT platforms across the globe.

Fun, educational content capturing the cultural zeitgeist is what makes kids and families fall in love with Pinkfong. The average number of views for content encouraging kids to protect the environment in the past one year has grown 20 times compared to the previous period. Thank You Heroes, the video conveying gratitude to COVID-19 frontliners, amassed 200 million views and Wash Your Hands with Baby Shark, the campaign that educates kids and families to wash their hands, reached 52 million views.

“We are very grateful for the love and support from Pinkfong fans around the world,” said Min Seok Kim, CEO, SmartStudy. “We will continue to focus on bringing joy to children and families in the world by delivering high-quality entertainment content beyond the digital platforms.”

In celebration of reaching 50 million subscribers, Pinkfong released an animated music video To My Fans on Pinkfong’s YouTube channel to show gratitude to Pinkfong fans around the world on June 28th, 2021.

About SmartStudy

SmartStudy is a global entertainment company moving beyond the limits of platforms to create original content across children’s education, games and animation. Through SmartStudy’s beloved children’s brand, Pinkfong, the company produces modern-day songs and stories to provide stimulating, fun, learning experiences to children.

About Pinkfong

Pinkfong is a global entertainment brand that creates award-winning kids’ content for families around the world. Pinkfong has over 5,000 songs and stories within its vast library of children’s content, which can be accessed on the App Store and Google Play, as well as on YouTube and Amazon Video. For more information, please visit the Pinkfong website, subscribe to its YouTube channel, or follow the company on Facebook, Instagram and Twitter.