Phunware,
Inc. (NASDAQ: PHUN), a fully-integrated enterprise cloud platform
for mobile that provides products, solutions, data and services for
brands worldwide, today announced a new suite of data
and knowledge
graph products for its Multiscreen
as a Service (MaaS) platform that enable key insights into mobile audience
engagement and monetization
through expanded data relationships.
During the first quarter of 2019, our MaaS platform reached over 1
billion unique devices per month and processed an average of over 4
billion events per day worldwide, utilizing near real-time data
processing pipelines, enrichment capabilities and a connected data model
to provide a broad base of data capabilities and analysis for brands and
digital marketers.
The new product releases, which expand Phunware’s data model with
entities including media interactions, indoor wireless network events
and in-application consumption and usage events, come in conjunction
with a key scale milestone in which its MaaS platform now reaches more
than 130 million unique devices monthly via directly-sourced,
high-quality location data. This rich location data, coupled with
Phunware’s updated open ontology,
enables brands and digital marketers leveraging the platform to unlock
new actionable insights while gaining unparalleled visibility into their
mobile user engagement and location-based audiences.
“We are extremely excited releasing the next iteration of our company’s
knowledge graph and ontology for MaaS,” said Matthew Lindenberger, EVP
of Product Management & Engineering of Phunware. “Our connected data
model, coupled with its high-quality location awareness both indoors and
outdoors, is paramount to our customers’ success in engaging and
monetizing their mobile audiences while driving core business results
within their physical and virtual properties.”
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital Human
Experience
Phunware,
Inc. (NASDAQ: PHUN), is the pioneer of Multiscreen-as-a-Service
(MaaS), a fully integrated enterprise cloud platform for mobile that
provides companies the products, solutions, data and services necessary
to engage, manage and monetize their mobile application portfolios and
audiences globally at scale. Phunware’s Software Development Kits (SDKs)
include location-based
services, mobile
engagement, content
management, messaging, advertising,
loyalty and rewards (PhunCoin),
and analytics,
as well as a mobile application framework of pre-integrated iOS and
Android software modules for building in-house or channel-based mobile
application and vertical solutions. Phunware helps the world’s most
respected brands create category-defining mobile experiences, with more
than one billion active devices touching its platform each month. For
more information about how Phunware is transforming the way consumers
and brands interact with mobile in the virtual and physical worlds,
visit https://www.phunware.com,
https://www.phuncoin.com
and follow @phunware and @phuncoin on all social media platforms.
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