Control
vs. Exposed (CvE), a new performance agency that combines the best
features of consultancies, media agencies and technology companies, has
expanded into the Asia-Pacific (APAC) region and appointed Justin Orkin
as its new vice president of global business strategy to head the
company’s operations in the region. Orkin is operating out of
Singapore’s main media hub at 22 Cross Street. He will report directly
to Brody O’Harran, executive vice president of global business strategy
for CvE, who is based in Seattle.
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Justin Orkin, Vice President of Global Business Strategy at Control vs. Exposed (Photo: Business Wire)
Orkin’s experience extends to over a decade in the media and advertising
industry across borders and continents. Working for companies such as
Verizon, AOL, and Yahoo, he has partnered with global CMOs in both the
US and APAC and has helped bridge the gap between the U.S. and APAC in
terms of strategic revenue growth.
“With its focus on helping brands to drive business growth through
digital media, CvE is a game changer for the industry. I’m thrilled to
be joining the company and driving our expansion into APAC,” said Orkin.
“The APAC market is ripe for opportunity in advertising, and my
expertise will allow us to further educate our clients about the
importance of efficient performance solutions.”
Justin previously served as Verizon Media’s head of agency and brand
programmatic sales for the west region, NAR, where he worked with
clients such as Amazon, Disney and Netflix in Singapore, Hong Kong and
North America on cutting-edge strategies to drive incremental
programmatic growth and achieve overall performance goals. He also
worked with brands such as Intuit and Southwest Airlines as Verizon’s
head of west coast sales for finance and travel to develop programmatic
display and branded content strategies. Under his leadership, his team
turned Fortune 500 companies’ objectives into scalable and actionable
integrated marketing plans.
CvE’s services include full-service digital media, programmatic
in-housing, consulting and implementation and audit and analytics. CvE
offers marketers full transparency from a fee, data and performance
perspective. The company was created to partner specifically with
marketers who seek positive impact on their P&L from their digital
media. Its scientific marketing approach ensures CMOs are equipped with
the right materials when connecting with CEOs and CFOs. Marketers now
have the ability to test and leverage their own data to build a
lift-based roadmap which drives real profit for their business.
“We have already seen tremendous interest from global marketers to work
with a performance agency that puts their business results at the
forefront of their digital marketing efforts,” said O’Harran. “Our move
into the APAC region validates our mission, and we’re excited to be
partnering with Justin to bring our vision of this new breed of global
performance agency to fruition.”
About Control vs. Exposed:
Control vs. Exposed is the alpha of performance agencies, a new breed
that combines in a single package the best features of consultancies,
media agencies and technology companies. We partner with like-minded
clients who seek truth, answers and performance from their advertising
in the form of measurable business outcomes. We use a scientific
marketing approach to ensure CMOs look amazing to both CEOs and CFOs by
helping them test and leverage their own data to build a lift-based
roadmap which leads to stratospheric business success. For more
information, visit https://controlvexposed.com/.
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